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Private Brand Pipeline & Commercialization Manager
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7-ElevenIrving, TX, United States- Full-time
Who we are
With more than 13,000 stores in the U.S. and 84,500 stores globally, it is no wonder 7-Eleven, Inc. has been named an iconic brand. In addition to 7-Eleven stores, 7-Eleven, Inc. also operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost locations.
Since inventing the convenience industry in 1927, 7-Eleven has built a rich 96-year history filled with beloved products like Slurpee, Big Gulp and Big Bite, and fan-favorite holidays like Slurpee Day and Bring Your Own Cup Day.
Now, 7-Eleven is on a mission to contemporize the brand and redefine convenience – and we need your help.
About This Opportunity
The Private Brands Pipeline & Commercialization Manager manages the Private Brand development process. Develops improvement projects and cycle time calendar design, and project activation within the Private Brands business unit. Responsible for creating long term and short term plans for establishing and driving processes & timelines that drive the financial outcome of the business unit. Working cross functionally with procurement, demand chain, packaging, and developers, setting targets for milestones and adhering to deadlines.
Duties and Responsibilities :
Project Management :
- Monitors & tracks timelines ensuring timely progress of various milestones related to item pipeline, product development, platform enhancements, & packaging design. Sets deadlines, tracks progress, and coordinates efforts across development, procurement, demand planning, category teams, and external suppliers.
- Executes Go To Market Plan : executes comprehensive plan for launching new products or features into the market through market analysis, target audience identification, pricing strategy, distribution methods, promotional activities, and overall launch strategy. Coordinates with various internal teams and external partners to ensure a successful product launch.
- Executes plan for the private brand platform growth strategies. This involves makes recommendations for promotions, marketing, digital & delivery activations.
- Close collaboration with various departments within the organization.
- Aligning product launches with marketing campaigns and messaging.
- Recommendations to merchandising to optimize product presentation and placement.
- Operations collaboration to develop tools for execution.
- Demand planning collaboration to forecast customer demand.
Brand Management :
Preferred Experience :