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Content Marketing Leader - Private Client Services
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US012 Marsh & McLennan Agency LLCBrigade,Charleston- Full-time
Description :
Our not-so-secret sauce.
Award-winning, inclusive, Top Workplace culture doesn’t happen overnight. It’s a result of hard work by extraordinary people. More than 11,000 of the industry’s brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can thrive as a Corporate Communications Strategist at Marsh McLennan Agency (MMA).
MMA provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With 200 offices across North America, we combine the personalized service model of a local consultant with the global resources of the world’s leading professional services firm, Marsh McLennan (NYSE : MMC).
A day in the life.
Are you an experienced leader in enterprise-wide communications who can strengthen our culture by nurturing our internal audiences and clearly communicating to our external audiences and stakeholders why we’re different? Are you passionate about linking the corporate vision to the needs and capabilities of the business to make our business stronger?
As the Content Marketing Leader for Private Client Services, you will play a player / coach role in shaping our brand's voice and enhancing our marketing efforts through the creation of high-quality content. You will be responsible for developing thought leadership pieces, blog posts, sales enablement tools, email marketing content, internal communications, external communicationsand social media postings that resonate with our target audience and drive engagement.
- Content Creation : Develop compelling and informative content, including thought leadership articles, blog posts, brochures, flyers, and email marketing campaigns that align with our brand strategy and objectives.Sales Enablement : Collaborate with the sales team to create effective sales enablement tools that support their efforts in engaging clients and prospects.Social Media Management : Collaborate with our Sr. Digital Marketing Specialist to create social media content posting that promotes our services, engages our audience, and enhances our online presence.Internal and external communications : Collaborate with the Strategic Communications Leader to develop and execute internal and external communications to raise the visibility of the Private Client Service business line.Market Research : Conduct research to identify industry trends, client needs, and competitive landscape to inform content strategy and ensure relevance.Collaboration : Work closely with cross-functional teams, including marketing, sales, and subject matter experts, to gather insights and ensure content accuracy and alignment with business goals.Performance Analysis : Monitor and analyze the performance of content across various channels, using insights to refine strategies and improve engagement.Brand Consistency : Ensure all content adheres to brand guidelines and maintains a consistent voice and tone across all platforms.Manage the PCS content team.
Our future colleague.
We’d love to meet you if your professional track record includes these skills :
We know there are excellent candidates who might not check all of these boxes. Don’t be shy. If you’re close, we’d be very interested in meeting you.
Valuable benefits.
We value and respect the impact our colleagues make every day both inside and outside our organization. We’ve built a culture that promotes colleague well-being through robust benefit programs and resources, encourages professional and personal development, and celebrates opportunities to pursue the projects and causes that give colleagues fulfilment outside of work.
Some benefits included in this role are :
Generous time off, including personal and volunteering
Tuition reimbursement and professional development opportunities
Charitable contribution match programs
Stock purchase opportunities