Product marketing Jobs in El Paso, TX

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Company parties

Dental insurance

Employee discounts

Health insurance

Paid time off

Training & development

Tuition assistance

Vision insurance

Wellness resources

Position Overview

The Marketing Manager will be a hands-on leader responsible for developing and executing brand strategies, social media campaigns, and creative marketing initiatives across digital and physical channels. This role blends strategic thinking, creative execution, and team leadership , requiring someone who is comfortable rolling up their sleeves while also guiding designers and video creators to deliver high-quality, on-brand work.

This role is ideal for a creative marketer who understands how brand, content, and performance come togetherand who enjoys both building and leading.

Key Responsibilities

Brand Strategy & Execution

Develop, refine, and execute brand strategies that align with company goals and customer segments

Ensure consistent brand messaging, voice, and visual identity across all platforms

Lead product and brand storytelling across digital, retail, and trade channels

Social Media Strategy & Campaign Management

Own social media strategy across platforms (e.g., Instagram, Facebook, YouTube, TikTok, LinkedIn)

Plan, create, and execute social media campaigns that drive engagement, awareness, and conversion

Monitor performance, analyze results, and optimize content based on insights and trends

Stay current on social media trends, platform changes, and best practices

Creative Development (Hands-On)

Personally create and / or oversee the creation of :

Graphic assets (digital ads, social posts, web assets, sales materials)

Video content (product videos, brand storytelling, social clips)

Use design and video tools to develop concepts, mockups, and finished assets when needed

Collaborate closely with product, sales, and leadership teams to translate ideas into compelling visuals and content

Team Leadership & Management

Manage and mentor graphic designers and video developers

Set creative direction, priorities, and timelines for the team

Review creative work, provide constructive feedback, and ensure high-quality output

Balance internal resources and external partners or freelancers as needed

Cross-Functional Collaboration

Partner with product, sales, and e-commerce teams to support launches, promotions, and campaigns

Support trade shows, events, and retail initiatives with marketing and creative assets

Qualifications & Experience

Bachelors degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)

5+ years of marketing experience with a strong emphasis on brand and creative development

Proven experience developing and executing brand and social media strategies

Hands-on experience with graphic design and video creation tools (Adobe Creative Suite, Canva, Final Cut, Premiere Pro, or similar)

Experience managing creative teams (graphic designers, videographers, or agencies)

Strong understanding of digital marketing, content creation, and storytelling

Ability to manage multiple projects in a fast-paced environment

Desired Skills & Attributes

Highly creative with strong visual and storytelling instincts

Strategic thinker who can also execute independently

Comfortable switching between leadership and hands-on production

Strong communication and collaboration skills

Data-informed mindset with an eye for performance and optimization

Organized, detail-oriented, and deadline-driven

Why This Role Matters

This Marketing Manager will play a critical role in shaping how the brand shows up in the marketvisually, verbally, and emotionally. The right candidate will have the opportunity to own the brand, influence strategy, and create meaningful content while leading a talented creative team.

Location

This position is located in El Paso, TX or Juarez, MX. Daily commute to office located in Juarez, MX