Product marketing Jobs in Richmond, VA

Marketing Operations Developer

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere

While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

· Flexible Time Off to recharge when needed

· Nine Company-Wide Holidays

· A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

Travel Requirements:
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.

About the team and what we’ll build together

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Marketing Ops Developer, you’ll sit at the heart of that delivery — owning the HTML and journey development that brings each campaign to life. You’ll work closely with Campaign Managers, QA Analysts, and client teams to ensure every send is accurate, on-brand, and on time.

How you will make an impact

As a Marketing Ops Developer, you own the technical execution of campaigns from build through deployment. You’ll work across two core areas:

HTML Email Development

• Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms
• Build reusable modular components and adapt client-specific templates to campaign requirements
• Test email rendering across clients and devices using tools such as Litmus or Email on Acid

Journey & Campaign Development

• Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud
• Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications
• Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements
• Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery

Execution & Collaboration

• Execute A/B and multivariate (MVT) test configurations according to defined test plans
• Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively
• Document execution best practices and maintain build standards within the Development pillar
• Follow platform tooling standards and governance guidelines established by Campaign Management

At the end of the first year, success means: campaigns build accurately and on schedule, builds consistently pass QA with minimal rework, and platform standards and SOPs are followed without prompting

What you need to be successful

Required

• 1–3 years of experience in email development, marketing operations, or digital campaign execution
• Hands-on experience with HTML and CSS for email, including cross-client rendering
• Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred
• Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform
• Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment
• Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan
• Understanding of audience segmentation, targeting logic, and data-driven personalization
• Strong attention to detail; proactive about catching discrepancies before campaigns go to QA
• Clear communicator — able to flag issues and ask the right questions before builds begin
• Bachelor’s degree or equivalent experience

Preferred

• Experience with Litmus, Email on Acid, or equivalent rendering test tools
• Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms
• Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo
• Knowledge of dynamic content and conditional content logic within campaign platforms
• Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)
• Experience using project/workflow management tools such as Workfront or Jira

Who we are As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all We celebrate and embrace diversity at Kobie!

Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.

Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!

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