Product marketing Jobs in Richmond va

Position Overview

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.

Company Overview : PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Product Marketing team to lead the strategic planning and execution of new program and product launches through the Marketing lens.

We are seeking a highly motivated and experienced credit card Product Marketing professional to join our growing team and drive high-impact go-to-market product launch strategies. If you are passionate about helping build differentiated product value propositions and executing inspired creative campaigns to drive business goals, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

Specific Job Functions to Include :

• Under guidance of Group Marketing Manager, lead the execution of integrated, multi-channel strategic launch plans for one or more products / programs / initiatives.
• Develop competitive and differentiated value propositions that will serve as the building blocks for all customer and employee facing communications.
• Support the development of learning agendas to prove the value of marketing efforts and support continuous campaign improvement.
• Use demographic and behavioral data to inform tailored marketing strategies for specific products.
• Stay up to date on customer needs and market dynamics to help identify product opportunities.
• Monitor and analyze the competitive landscape and position products and features effectively.
• Ensure that value propositions, benefits & messaging are consistently delivered across teams and channels and serve as proof points of brand imperatives.
• Lead the execution of creative campaigns that drive customer and financial growth in partnership with PNC’s agency of record.
• Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework.

Ideal Candidate :

Experience & Qualifications :

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

Preferred Skills

Competencies

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com New to PNC.

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

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