Product marketing Jobs in Usa
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FormalSan Francisco, California, US- Full-time
Formal is a cutting-edge protocol-aware reverse-proxy for datastores and APIs, empowering security teams to understand and control their data effectively. We provide real-time insights into organizational data schemas, sensitive data storage, cross-team consumption patterns, and enforce robust security policies. Trusted by industry leaders like Ramp.com, Gusto.com, and Notion.com, we address a wide range of challenges from data security and compliance to quality management and infrastructure access.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
About the Role
As our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.
Responsibilities
- Develop and execute product marketing strategies that align with Formal's business objectives and target audience needs
- Collaborate with product and engineering teams to understand product features and translate technical capabilities into compelling marketing messages
- Create and maintain product positioning and messaging that differentiates Formal in the market
- Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
- Conduct market research to identify trends, competitor activities, and customer needs to inform product development and marketing strategies
- Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
- Plan and execute product launches, ensuring all teams are aligned and prepared
- Develop and manage relationships with industry analysts and influencers
- Collaborate with demand generation teams to create targeted campaigns that drive lead generation and customer acquisition
- Analyze marketing performance metrics and provide insights to optimize strategies and tactics
Qualifications
Preferred Qualities
Join Formal and help us revolutionize the data security landscape through impactful product marketing. If you're passionate about translating complex technical solutions into compelling value propositions and driving growth in a fast-paced startup environment, we want to hear from you!
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