Product marketing manager Jobs in Buffalo, NY

SoundCloud empowers artists & fans to connect & share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build & grow their careers by providing them with the most progressive tools, services, & resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

SoundCloud is looking for a Product Marketing Manager who will work at the intersection of our product, music, & marketing teams. The Product Marketing Manager role spans the most exciting parts of our business, from understanding & anticipating customer needs be it hobbyist creators, professional artists or music listeners & fans to building out positioning, messaging & go-to-market strategies for various products & features.

As a Product Marketing Manager at SoundCloud, you will play an important role in shaping product strategy & driving revenue growth. If we cant sell it, we probably shouldnt build it. Interacting with teams across the entire organization, you will work cross-functionally to develop & execute comprehensive marketing strategies, leveraging market insights to differentiate our offerings & capitalize on emerging opportunities.

You know the power of a great story & you love getting creative when telling them yourself. This role is based in NYC or East Coast (remote)

Key Responsibilities

• Develop & execute product marketing strategies aligned with company objectives
• Leverage internal & external data to identify audiences, trends, & competitive landscapes
• Develop messaging & positioning that compels user behaviors & reaches into new marketing programs & campaigns
• Lead the implementation of effective go-to-market plans for product & feature launches, holding stakeholders accountable to ensure successful execution
• Collaborate with cross-functional teams & challenge peers to drive product success through said positioning, messaging, & go-to-market strategies
• Drive the creation of marketing assets & product-related content
• Serve as a key stakeholder in product pricing & packaging strategies to maximize revenue
• Analyze product performance metrics & market feedback to optimize marketing strategies & visions beyond the actual launch moment
• Provide guidance & support to internal teams & customers as a subject matter expert for the product portfolio
• Stay informed about industry trends, competitor activities, & customer needs to inform product development & marketing initiatives
• Research trends, risks & opportunities in the music industry & digital streaming
• Establish expertise in & enable stakeholders on a set of verticals & audiences

Experience & Background

The salary range for this role is $100,000 - $120,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, & location. We also offer a generous total rewards program - read more about additional benefits & perks below! This role will report into the Director of Product Marketing.

About us :

Benefits :

Diversity, Equity & Inclusion at SoundCloud

SoundCloud is for everyone. Diversity & open expression are fundamental to our organization; they help us lead whats next in music by understanding & empowering our creators & fans, no matter their identity. We acknowledge the challenges in the music industry, & strive to influence an inclusive culture where everyone can contribute respectfully & thrive, especially the historically marginalized communities that many of our creators, fans & SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting & promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.