Product marketing manager Jobs in Hartford, CT

What you'll be doing

• Demonstrating a strong understanding of current and emerging developments / market trends for the financial industry and the life insurance / long-term care insurance market; assessing impact, and collaborating with marketing, product, sales and management to implement / drive marketing programs, content and campaigns, to drive current and future solutions.
• Building relationships, serving as a subject matter expert, and partnering with internal & external stakeholders to elicit, defining and transforming concepts into simple positioning and marketing stories; communicating and ensuring that marketing plans are understood by all stakeholders and team members.
• Partnering with key stakeholders to set marketing strategy across all channels – content, social, advertising, digital marketing, web, etc.
• Identifying and recommending solutions to improve marketing programs and processes.
• Analyzing and guiding the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
• Leading, directing, and coordinating the development, layout and design of marketing material—from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning and reporting.
• Ensuring full collateral set is accurate, relevant and compliant with regulatory requirements and consistent with Lincoln’s editorial and brand standards.
• Championing and enhancing organizational initiatives by positively influencing change management and / or departmental / enterprise initiatives.
• Having fun, following your curiosity, and be willing to test and learn new approaches.

What we’re looking for

Must Haves :

Application Deadline

Applications for this position will be accepted through April 18th, 2025, subject to earlier closure due to applicant volume

What’s it like to work here? At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future. What’s in it for you :

Clearly defined career tracks and job levels, along with associated behaviors for each Lincoln leadership Attribute.

Leadership development and virtual training opportunities

PTO / parental leave

Free financial counseling, health coaching and employee assistance program

Tuition assistance program

A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations

Effective productivity / technology tools and training

The pay range for this position is $69,000 - $124,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.