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Product marketing manager • lynn ma
- Promoted
Product Marketing Manager
Harvard Business ReviewBoston, MA, United States- Promoted
Product Marketing Manager
O'Reilly Media IncBoston, MA, United States- Promoted
Product Marketing Manager
SeismicBoston, MA, United States- Promoted
Product Marketing Manager
smartdept. inc.Boston, MA, US- Promoted
Product Marketing Manager
NexthinkBoston, MA, US- Promoted
Product Marketing Manager
Spoiler AlertBoston, MA, US- Promoted
Product Marketing Manager
Veeva Systems IncBoston, MA, United States- Promoted
Product Marketing Manager
Greenlight GuruBoston, MA, US- Promoted
Product Marketing Manager
RhapsodyBoston, MA, United States- Promoted
SENIOR PRODUCT MARKETING MANAGER
MoEngage Inc.Boston, MA, United States- Promoted
Product Marketing Manager
CrunchTimeBoston, MA, United States- Promoted
PRODUCT MARKETING MANAGER, MARKETING AUTOMATION
Klaviyo Inc.Boston, MA, United States- Promoted
MANAGER, PRODUCT MARKETING
NOBULL International LimitedBoston, MA, United States- Promoted
Product Marketing Manager
Recorded FutureBoston, MA, United States- Promoted
Product Marketing Manager
Parallel FluidicsBoston, MA, US- Promoted
PRODUCT MARKETING MANAGER, MARKETING AUTOMATION
KlaviyoBoston, MA, United States- Promoted
SENIOR PRODUCT MARKETING MANAGER
Teikametrics Inc.Boston, MA, United States- Promoted
Product Marketing Manager
Tulip InterfacesSomerville, MA, United StatesProduct Marketing Manager
Harvard Business ReviewBoston, MA, United States- Full-time
Harvard Business Publishing (HBP) - the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone - including you!
The opportunity
Harvard Business Publishing's Corporate Learning division targets enterprises that recognize leadership development as a source of competitive advantage. The Corporate Learning (CL) team's expertise is in creating rich, interactive learning experiences that develop leaders who shape their organizations' futures by making smart decisions at critical moments.
The Product Marketing Manager leads HBP CL's promotional and positioning approach for our industry leading leadership development solutions. The role is responsible for developing and executing marketing strategies to position our solutions in the market, drive product awareness, adoption, and revenue growth globally. We're looking for a strategic thinker who will collaborate cross-functionally to assess performance and fit of solutions within the overall product portfolio and contribute to identifying gaps and opportunities for new offerings.
What you'll do
- Develop and execute global go-to-market strategies to drive product awareness, adoption, and revenue growth.
- Create customer personas that represent our target customer's characteristics, behaviors, and needs, and so influence and guide messaging and positioning efforts.
- Develop our product's overall positioning in the market including :
Identifying target audiences
Product management to understand the product's features and benefits and develop messaging that effectively communicates the advantages and attributes to our target audiences.
What you'll bring
What we offer
As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!
HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
95,000 - $115,000
Above is the annualized pay range for this position. In addition, this position includes the opportunity to earn our annual Performance Based Variable Pay Program. Actual salary will be set based upon a range of factors, including external benchmark market data, individual knowledge, skills, experience, location and internal equity.