Executive Administration

Riverside, CA

• ID : 1907-723
• Full-Time / Regular

La Sierra University invites applications for the position of Vice President for Communication and Integrated Marketing. This role is pivotal in shaping and guiding the university's marketing and communication strategies. The Vice President will be responsible for crafting and executing a comprehensive marketing plan that is in harmony with the university's strategic objectives. In collaboration with senior administration, this leader will develop and manage the marketing and communication activities of La Sierra University, with particular focus upon brand marketing to create and build awareness of the university. This includes managing the marketing operations budget, overseeing departmental marketing budgets, and upholding the university's brand standards and messaging. The role demands a strategic thinker who can analyze the impact of recruitment materials and marketing strategies, assessing both costs and outcomes to ensure effectiveness. The Vice President will also orchestrate public affairs, community outreach, public relations, and communications initiatives, while leading the development of marketing and communication materials. Serving on key committees such as retention, recruitment, and strategic planning, and chairing the Marketing and Communications Advisory Board are integral to this position. The successful candidate will have the authority to approve changes to the production schedule and must possess the ability to engage with business leaders, upper administration, and external community stakeholders effectively. The Vice President for Communication and Integrated Marketing will play a critical role in advancing the university's mission and enhancing its reputation both locally and globally.

Duties and Responsibilities

Knowledge, Skills, and Abilities

Education / Experience

Language Ability

Strong writing ability is essential. Must be a highly accurate proofreader. Must be able to respond to common inquiries or complaints from customers. Ability to write marketing material and articles for publication that conform to prescribed style and format. Ability to write for the web. Must have the ability to do market research.

Math Ability

Ability to do math to ensure that budget and billing records are accurate.

Computer Skills

To perform this job successfully, an individual should be competent in using Microsoft Office Suite. Competency in using InDesign and Photoshop, and web authorizing programs is highly desired.

Certificates and Licenses

Valid CA Driver License

Supervisory Responsibilities

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, work near moving mechanical parts; fumes or airborne particles and risk of electrical shock. The noise level in the work environment is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and / or move up to 10 pounds and occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl.

Annual Salary Wage Range :

98,555.26 to $121,000.00