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Senior Marketing Content Writer Job at GPRS in Maumee
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TINY HEARTS REMEMBERED INCToledo, OH, United States- associate dentist (from $ 226,829 to $ 250,000 year)
- veterinarian (from $ 50,000 to $ 217,500 year)
- full stack developer (from $ 103,375 to $ 185,000 year)
- clinical director (from $ 121,250 to $ 181,360 year)
- non profit (from $ 146,250 to $ 165,750 year)
- non-profit (from $ 146,250 to $ 165,750 year)
- lead engineer (from $ 107,250 to $ 165,540 year)
- medical courier (from $ 68,250 to $ 161,850 year)
- software development manager (from $ 106,875 to $ 160,000 year)
- clinical research coordinator (from $ 50,495 to $ 158,946 year)
- Costa Mesa, CA (from $ 108,798 to $ 161,689 year)
- Concord, CA (from $ 70,030 to $ 155,000 year)
- Santa Clarita, CA (from $ 70,625 to $ 124,868 year)
- Tampa, FL (from $ 66,775 to $ 124,800 year)
- Santa Rosa, CA (from $ 75,000 to $ 124,800 year)
- Santa Ana, CA (from $ 80,000 to $ 124,800 year)
- Alexandria, VA (from $ 64,125 to $ 121,590 year)
- Oakland, CA (from $ 88,400 to $ 117,000 year)
- Baltimore, MD (from $ 51,675 to $ 115,000 year)
- Las Vegas, NV (from $ 72,500 to $ 113,604 year)
The average salary range is between $ 65,000 and $ 119,797 year , with the average salary hovering around $ 80,000 year .
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Senior Marketing Content Writer Job at GPRS in Maumee
GPRSMaumee, OH, United States- Full-time
Overview
GPRS is the nation’s largest company dedicated to Intelligently Visualizing the Built World® for clients throughout the U.S. What began with a single ground penetrating radar unit in the trunk of founder and President Matt Aston’s car in 2001 has grown to a $200-million company. Our firm now encompasses every area of construction site and facility safety across virtually every industry. We offer a full suite of project visualization services to help you plan, build, and manage better.
Job Summary
The Senior Marketing Content Editor will elevate our content marketing strategy. Ideal candidates will bring a journalist’s curiosity, a marketer’s instinct, and an industry insider’s understanding of infrastructure, utilities, and the construction landscape. This role is a fit for a seasoned content creator who’s ready to move client-side and take ownership of a content engine that speaks to engineers, project managers, executives, and AI algorithms alike.
Job Goals
Position GPRS as a Thought Leader — Publish 2 LinkedIn posts weekly, contribute monthly articles, and align with SEO / design teams for consistent, optimized content.
Boost Engagement with Video Storytelling — Produce 4+ quarterly videos—educational, service-focused, and client-driven—tailored to GPRS messaging and target personas.
Enhance Email Marketing Performance — Launch and refine HubSpot sequences for 3 personas by Q2, using analytics to improve open rates, clicks, and lead nurturing.
Job Responsibilities
Create and edit social media copy (especially for LinkedIn), positioning GPRS as a thought leader in construction technology and private utility locating.
Craft compelling scripts for videos, including educational explainers, service overviews, client success stories, and internal initiatives.
Draft email campaigns and automated sequences in HubSpot, aligned with customer personas and segmented verticals.
Collaborate across departments—SEO, design, video, sales, executive leadership—to ensure messaging consistency and brand alignment.
Contribute articles for external publications, industry blogs, and partner content initiatives to grow backlinks and authority.
Build and refine personas and editorial calendars, grounded in analytics and keyword trends.
Stay on top of industry developments and AI-driven content trends to ensure GPRS remains discoverable and relevant across emerging platforms.
Qualifications
5+ years of professional writing experience in construction, engineering, GIS, utilities, infrastructure, or a related technical / industrial field.
Examples of feature-length content, thought leadership, SEO articles, and multi-channel marketing collateral.
Strong understanding of SEO, AI Optimization (AIO), and content for both human and machine readers.
Experience with HubSpot, SEMrush / Ahrefs, and content performance tracking tools.
Exceptional research, interviewing, and storytelling skills.
Ability to translate complex technical topics into clear, engaging language for multiple audiences.
Journalism, communications, or technical writing background preferred.
Familiarity with GIS software, utility locating, or subsurface infrastructure a strong plus.
Benefits
We offer full medical, dental, and vision insurance with day-one coverage, 401k with company matching beginning on day one, Life, Short-Term, and Long-Term Disability at no cost to our employees, paid holidays, paid time off, leadership development training programs and additional benefits to support our strong commitment to the development of each team member.
Equal Opportunity
GPRS is an Equal Opportunity employer.
Additional Details
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing, Public Relations, and Writing / Editing
Industries : Construction
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