Public relations assistant Jobs in Santa Rosa, CA

Community Relations Director (Sales And Marketing Director)

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents, as well as conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

Key responsibilities include developing and implementing all sales and marketing strategies and tactics for the community, consistent with the company's objectives; designing, implementing, and facilitating the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams; developing and managing the lead base, responding to telephone inquiries remotely and in real-time; maintaining and/or improving community occupancy level and revenue production according to business and marketing plans; conducting walk-in and scheduled tours with prospective residents or interested parties; providing sales activity reports with documented lead status, closing needs, and next steps; following up with all potential residents, referral sources, or interested parties; maintaining the community's Customer Relationship Management software (Yardi) accurately and promptly; supervising, directing, and motivating all sales team members; maintaining high resident satisfaction by establishing relationships between residents, department heads, and staff; understanding the community's care regulations to ensure proper placement and education for prospects; participating in and representing the community in outreach events, networking meetings, trade shows, and other community functions; monitoring and maintaining promotional item inventory; assessing print advertising needs; managing social media accounts; carefully managing marketing budget and providing input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Candidate qualifications include a high school diploma, a bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education; at least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings; a positive team player mentality and passion for serving seniors; a proven track record in achieving and exceeding sales goals; ability to manage time effectively, high initiative, and good judgment; ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed; professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment; proficient in Microsoft Excel, Word, Outlook, and CRM software; a valid driver's license.