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Our client, Luxury CPG Brand, is looking for a Public Relations Manager to join their team. This will be full time / direct hire and fully remote but you must be located in the Los Angeles area.
The PR Manager will harness organic buzz and build a proactive PR program for the US & CA, coordinating with global PR and marketing teams while leveraging media and influencer contacts.
You’ll be responsible for :
Building relationships with media and influencers for extensive product coverage.
Executing PR campaigns targeting Gen Z and parents.
Collaborating with social media to amplify PR efforts.
Publicizing in-store activations and product launches.
Creating press materials for media coverage.
Managing relationships with brand partners and retailers.
Handling media inquiries and crisis communication.
You’ll need :
5+ years of PR experience in luxury brands.
A proven media and influencer relations track record.
Expertise in targeting Gen Z through PR campaigns.
Strong social media skills for PR amplification.
Excellent communication, organizational, and analytical abilities.