Public relations manager Jobs in Lansing, MI

Job Description

Marketing at GoTo

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Where you’ll work

remote, Guatemala or US

As a Public Relations Specialist, you’ll play a key role in amplifying our brand across the US market. You will leverage your finesse in communications to pitch our products, craft impactful emails and press releases, and help generate excitement within our target audience. Our ideal candidate is experienced, creative, with a strong ability to build meaningful relationships and communicate effectively.

Your Day to Day

As a Public Relations Specialist, you would be working on :

Develop, pitch, and execute compelling stories about our products for media outlets, influencers, and customers.

Write engaging and persuasive emails, PR materials, and press releases for product launches and announcements.

Cultivate and maintain relationships with journalists, media contacts, and industry influencers.

Collaborate with cross‑functional teams (Marketing, Sales, Product) to align PR messaging with business objectives.

Monitor industry trends and news for timely PR opportunities.

Analyze PR campaign performance and prepare regular reports.

Support content creation for blogs, social media, and other communications channels.

Assist with crisis communications and reputation management as needed.

What We’re Looking For

As a Public Relations Specialist, your background will look like :

Bachelor’s degree in Communications, PR, Marketing, Journalism, or related field.

2–4 years of proven experience in public relations, communications, or media relations (preferably supporting the US market).

Ability to craft messages that drive action, as well as demonstrated experience writing emails, press releases, and content tailored to different audiences.

Adept at building relationships with media and managing multiple projects simultaneously.

Attention to detail, creativity, and strategic thinking.

Familiarity with PR software, media databases, and digital communications tools.

Preferred Qualifications

Experience representing B2B products or technology startups.

Existing network of media contacts in the US.

Crisis communications experience.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open‑minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll

Be Real, Think Big, Move Fast, Keep Growing , and stay

Customer Obsessed .

Benefits

Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.

Annual Base Salary Range : $76,000.00 - $105,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

At GoTo, we’re bold enough to imagine a world of work without limits—where curiosity and AI-driven innovation fuel our constant growth. As the leader in cloud communications and IT, we solve real‑world challenges through practical, cutting‑edge solutions and an unwavering customer‑first mindset. Our culture is rooted in inclusion, ownership, and transparency, fueling an environment where every voice contributes to both personal and collective achievement. Here, collaboration sparks bold ideas, and authenticity is celebrated—empowering you to adapt, evolve, and make a real impact. Join GoTo, and help shape the future of work while accelerating your own growth alongside exceptional people who are redefining what’s possible.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS / HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and / or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

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