Public relations specialist Jobs in College Station, TX

Job Description

Who we want

The Media Relations Coordinator , with the leadership of the assistant director of communications, coordinates, develops, and implements a comprehensive press and media relations strategy that promotes key messages of Mays Business School . You will lead in the creation and promotion of content to increase visibility of Mays Business School, including news stories, press releases, and research spotlights. And working cross-functionally with the Marketing and Communications team as well as with subject matter experts from Mays you will identify opportunities and create positive awareness for the brand and its key initiatives. This role requires your excellent organizational, planning, and project management skills as you develop relationships with journalists, reporters, and media outlets relevant to business education.

What you need to know

Salary : Compensation will be commensuratetoselectedhire’s experience.

Cover Letter / Resume’ : A cover letter and resume’ will assist us in our review of your application materials.

Qualifications

Required Education and Experience

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

3 years of experience in media relations, public relations, or related field

Preferred Qualifications

5 years of experience in higher education communications or business media relations

Experience with business or academic media outlets

Knowledge of web-based public relations and social media strategy

Demonstrated ability to translate complex academic concepts into compelling stories

Knowledge, Skills, and Abilities

Advanced knowledge of public relations strategies and tactics

Strong written and verbal communication skills with expertise in AP Style

Ability to positively and professionally interact with internal and external stakeholders

Ability to present complex information clearly and concisely and strong attention to detail

Exceptional grammar and writing skills in narrative, short form and press release formats

Strong organizational & time management skills and ability to juggle multiple projects while meeting deadlines

Essential Duties / Tasks

Media Relations Strategy

Develop and implement a comprehensive media relations strategy to help raise the national profile of Mays Business School

Monitor media trends and track coverage to assess the impact and effectiveness of media relations efforts

Coordinate with Texas A&M University’s media relations team on dissemination of press releases, coordination of media requests, and creation of expert videos

Identify sponsorship opportunities with national media outlets and industry publications

Respond to and manage media inquiries in a timely manner

Cultivate and maintain relationships with journalists, reporters, and media outlets relevant to business education

Writing and Editing

Create engaging and high-quality written content, including press releases, media briefs, and research spotlights

Develop quick content in response to trending, emerging, or crisis issues

Identify opportunities and craft compelling narratives that highlight Mays Business School's achievements, research breakthroughs, and community impact

Edit and proofread content to uphold high standards of clarity, grammar, and AP style

Ensure all content aligns with strategic messages, brand guidelines, and university editorial style

Faculty and Research Promotion

Develop relationships with faculty and stay informed on research interests and expertise

Maintain and update list of faculty experts for media opportunities

Elevate Mays’ research through earned media and develop strategy to amplify faculty’s published work

Position Mays faculty and leadership as thought leaders at major academic and industry events

Nominate faculty, staff, and alumni for select industry and national awards

Collaboration and Training

Partner with creative, digital, and web teams to ensure cohesive messaging and impactful storytelling

Provide guidance to Mays units on their public relations efforts

Support in disseminating guidelines, best practices, and training across the department

Collaborate with school leadership to identify communication needs and develop communication plans

Who we are

The Marketing & Communications Team at Mays Business School is building a preeminent brand to support the school’s aspiration to become the no. 1 public business school in the nation. The team has doubled in size from to and is forecasted to double in size again by the end of . New team members will have early opportunities to lead and manage large projects. We are looking for ambitious, high-achieving, positive individuals ready to tackle new problems, start new initiatives, and elevate the standard of excellence across the school.

Texas A&M University’s Mays Business School is a vibrant learning organization of more than faculty members, staff members, and 6, undergraduate and graduate students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays Business School’s vision is building a better future through business. To fulfill this vision, our mission is developing leaders of character who make a positive difference in the communities where they live, work, and serve.

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatically enrollment in the Teacher Retirement System of Texas
• Health and Wellness : Free exercise programs and release time
• Professional Development : All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee
• Living Well, a program at Texas A&M that has been built by employees, for employees

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are : Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.