Public relations specialist Jobs in El Paso, TX

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About Our Client

A U.S.-based organization focused on advocacy and immigrant rights. They aim to establish themselves as leading voices in immigration issues and solutions.

They are looking for a Public Relations Manager to manage and execute a comprehensive PR strategy, build media relationships . This role will be instrumental in securing high-impact press coverage and positioning of the organization.

If you have experience in media relations, PR communication, and thought leadership initiatives —this role is for you.

What You’ll Do

PR Strategy & Thought Leadership

Develop and implement a multi-tiered PR strategy that enhances the CEO’s personal brand and The Mendoza Firm’s reputation.

Craft and refine key messaging for press releases, media appearances, and brand communications .

Establish the CEO as the go-to expert on immigration law , securing thought leadership opportunities such as Op-Eds, white papers, and panel discussions .

Align PR efforts with marketing campaigns, ensuring cohesive storytelling across all channels.

2. Media Relations & Brand Awareness

Cultivate and maintain strong relationships with journalists, editors, legal correspondents, and influencers in national and international media.

Proactively pitch story ideas, interviews, and expert commentary to top-tier media outlets such as The New York Times, CNN, Univision, Telemundo, The Guardian, Forbes, BBC News, Al Jazeera, and Politico .

Secure high-profile TV, radio, and podcast interviews for the CEO to discuss immigration reform, policy changes, and client success stories .

Manage press inquiries, media requests, and interview scheduling to maximize brand exposure.

3. Crisis Communication & Reputation Management

Collaborate with the CMO to develop and implement a proactive crisis communication plan to address legal cases, policy controversies, or high-profile immigration issues .

Support the CEO as the official spokesperson for The Mendoza Firm in high-stakes situations.

Monitor social media sentiment, press coverage, and public perception , responding swiftly to any reputational risks.

4. Event & Speaking Engagements

Identify and secure speaking engagements for the CEO at immigration summits, legal conferences, government panels, and academic institutions .

Manage The Mendoza Firm’s participation in immigration advocacy events, policy discussions, and nonprofit collaborations .

Organize press conferences, media briefings, and panel discussions to position the firm as a thought leader.

5. Content Development & Social PR

Oversee the creation of press releases, media kits, guest articles, and thought leadership pieces .

Collaborate with content and social media teams to repurpose PR coverage into high-impact digital content (videos, blogs, infographics, and Q&A sessions) .

Develop Facebook, Instagram and LinkedIn strategies to amplify the CEO’s voice on immigration law topics.

6. Partnership & Stakeholder Engagement

Collaborate with the NGO and Public Strategic Partnership Manager to establish strategic partnerships with NGOs, government entities, and legal advocacy groups to strengthen The Mendoza Firm’s credibility.

Work closely with nonprofits, immigration rights organizations, and community leaders to drive awareness and policy change.

Collaborate with corporate partners and enterprise clients to position the firm as a key resource for employment-based immigration services.

7. PR Monitoring & Performance Analysis

Track, analyze and report regularly on press coverage, sentiment, and media reach to measure the effectiveness of PR campaigns.

Use PR tools such as Meltwater, Cision, or Google Alerts to monitor industry trends and adjust strategies accordingly.

Provide regular PR reports to leadership with insights, recommendations, and upcoming media opportunities.

Is This You?

Fluent in Spanish & English (spoken and written).

5+ years of experience in public relations , or corporate communications.

Proven track record of securing press coverage in top-tier media outlets.

Expertise in crisis communication and reputation management.

Understanding and familiarity of immigration law and policy trends.

Experience working with high-profile individuals , executives, or political / legal influencers.

Proficient in PR tools (e.g., Meltwater, Cision, Muck Rack) and media analytics.

Bonus : background in public speaking and media training skills, digital PR and influencer marketing are a plus.

Bonus : experience in government relations, legal advocacy, or nonprofit PR.

Bonus : Strong relationships with Spanish-language media (Univision, Telemundo, BBC Mundo, El País, etc.).

What You’ll Get

Salary : Competitive, based on experience.

401(k) with company match

Health, Dental, and Vision Insurance

Paid Time Off & Parental Leave

Professional Development Assistance

Flexible Spending & Health Savings Accounts