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Tourism Public Relations Specialist
Economic Development Partnership of North CarolinaRaleigh, NC, US- Promoted
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Job Description
Job Description
Description : POSITION SUMMARY
Are you passionate about storytelling, travel, and showcasing the beauty of North Carolina to the world? Visit North Carolina is seeking a dynamic Tourism Public Relations Specialist to help shape the state’s narrative through strategic media engagement and press outreach. In this role, you’ll play a vital part in managing media visits and influencer collaborations, crafting compelling itineraries, and fostering relationships with journalists and tourism partners. You will plan and execute media events, coordinate press trips, and track the impact of PR efforts—all with the goal of elevating North Carolina as a premier travel destination.
We’re looking for a skilled communicator and relationship builder who thrives in a fast-paced, collaborative environment. If you have a passion for travel, strong organizational skills, and a talent for public relations, we invite you to apply and help us inspire visitors to discover the best of North Carolina.
At the EDPNC, our most valuable resource is our people. We are committed to building a team that draws strength from a diversity of backgrounds, perspectives, and life experiences. We value everyone’s individual talents and contributions to our collective accomplishments. By setting our standards high, we aspire to success, while creating positive results for our stakeholders and advancing our state’s economic well-being.
Why Join Us?
- Work with a passionate team dedicated to promoting North Carolina’s vibrant tourism industry.
- Travel and engage with leading media professionals and influencers to tell the state’s unique stories.
- Be part of a mission-driven organization that drives economic growth through tourism.
PRIMARY FUNCTIONS
As a Tourism Public Relations Specialist at Visit North Carolina, you’ll play a pivotal role in showcasing North Carolina to the world by crafting memorable experiences for travel writers, influencers, and media professionals. Working under the direction of the marketing team, you will be responsible for managing itineraries, logistics, and strategic outreach to amplify the state’s tourism presence on both a national and international scale.
Key responsibilities include :
Curate Unforgettable Media Experiences :
Strengthen Industry Relationships :
Lead Media Engagement Initiatives :
Drive PR Impact :
Support Research & Operations :
Collaborate & Adapt :
Requirements :
EQUIPMENT USED : General office equipment, e.g., laptop, cell phone, copier, etc.; proficient in Microsoft Office
WORKING CONDITIONS : In addition to working in general office environment, position requires multi-day statewide and domestic travel for familiarization tours, media missions, tradeshows and other events. Some international travel may be included. Work hours will include evenings, weekends and overnight travel.
PHYSICAL AND MENTAL REQUIREMENTS
EDUCATION AND EXPERIENCE REQUIREMENTS
LICENSES AND KNOWLEDGE REQUIREMENTS
KEY COMPETENCIES
OUR COMMITTMENT TO DIVERSITY :
At the EDPNC, we embrace the differences of people living in, working in, and visiting our socially, environmentally, and economically diverse state, as well as those who plan to come. We know that our greatest strengths come from the people who make up our team, and we strive to be both ambassadors and catalysts for preserving the beauty of the cultural patchwork that makes North Carolina a welcoming place for all.