Senior copywriter Jobs in Newark, NJ

Job Description

Job Description

About the ANA

The   ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.  We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location

New York City (4 days in-office, Fridays remote)

Position Overview

The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Director, Senior Copywriter will play a vital role in this expanded team, bringing campaign strategies to life through exceptional copywriting and creative execution. Reporting to the Senior Director of Marketing & Campaign Development, this role owns written content across ANA's marketing channels and manages campaign production to ensure brand consistency and campaign effectiveness.

This is a hands-on creative role for a talented writer who can craft compelling messaging for multiple audiences—from C-suite marketers to conference attendees—and translate strategic briefs into high-performing creative assets.

Key Responsibilities

Copywriting & Content Creation (55%)

• Write persuasive, on-brand copy for all marketing channels : emails, social media, paid ads, landing pages, event marketing, sales materials, website content
• Develop messaging that resonates with target audiences, maintaining ANA's brand voice
• Create compelling subject lines, CTAs, and body copy optimized for each channel
• Adapt messaging for different audience segments (prospects, members, sponsors, practice communities)
• Write long-form content including sales enablement materials, campaign one-pagers, and presentations
• Edit and refine copy from team members and external partners

Creative Brief Development & Production Management (30%)

Brand Quality Control (15%)

Qualifications

Experience

Core Competencies

Technical Skills

Salary and Total Rewards Package :

Starting pay range : $95,000 to $105,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply :

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net . Note : only applicants who include salary requirements will be considered.

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