Senior marketing manager Jobs in Detroit, MI

Marketing Manager

This is a remote position.

Job Title : Marketing Manager

Location : Remote / US

Company Overview :

We started Nomad Internet because we believe that rural communities are special, but remote areas can be very challenging without access to reliable high-speed internet. If you have ever experienced living in a rural community, you can understand the struggles of poor internet quality. It can ruin your whole day to plan around the internet randomly "going out".

Rural communities need access to High-Speed Internet just as much as urban folks do. But, they are often left out of the Internet conversation in America. Then, they are expected to be ok with 2nd class internet. The same internet that has been publicly funded over and over again without any improvements.

We felt it was time for a change! Over the last 4 years, with the help of rural communities around the country, we are now one of the largest rural internet providers in the country!

Nomad Internet provides the best wireless internet you can possibly experience. With our use of C-band spectrum and the Nomad Omega, Air and Raptor modems, most Nomad Internet customers experience speeds between 100-200mbs. Plus, the Nomad Air Travel option allows customers to take this internet anywhere they travel!

At Nomad Internet, we are the best in the world at one thing : Rural Internet. Our entire focus is bringing reliable, high-speed wifi to rural communities, and we want you to put us to the test.

Position Overview :

As part of that vision, we're looking for a creative and data-driven marketer to help us scale our growth on digital marketing channels for Nomad Internet! This individual will be tasked with supporting performance for some of our key service lines such as residential, business, and affiliates, and will optimize our performance on our core channels, such as Facebook, Newsletters, Google, and Tiktok.

You should be comfortable with optimizing budgets across multiple channels and delivering clear CAC and ROAS targets. You will succeed if you are skilled at evaluating signals from multiple platforms and be able to identify trends by looking at attribution and site analytics tools to understand the underlying marketing drivers of business performance. In addition, curiosity, an analytical mentality, and a can-do attitude will also be key to success in this role! Above all, you embody the Nomad Internet mission of providing access to the internet for rural communities.

WHAT YOU GET TO DO EVERY DAY :

• Build, upload, and launch new campaigns / ads for paid search, YouTube, and display across multiple ad platforms. Ensure everything is aligned with quality assurance guidelines.
• Optimize media campaigns on core channels such as Google Ads, Facebook, and TikTok against CAC and patient volume targets
• Leading the day-to-day management and optimization of Nomad Affiliate accounts across the country.
• Own the roadmap for newsletter and subscription services.
• Establish and execute a go-to-market plan to grow their existing offering of newsletter products and oversee the rollout of new product lines in subscription services.
• Develop and execute a growth strategy for our internet service, including identifying target customers, creating inbound marketing campaigns, outbound campaigns on social media and email, and managing and optimizing the entire sales pipeline
• Work with creative and design partners to hypothesize creative tests, produce creative briefs, and generate top-performing ad ideas
• Identify creative, media, and landing page tests that unlock conversion and better economics for our internet plans
• Analyze fluctuations in performance and cross-channel data to identify factors driving impact to channels and the business in order to take performance to the next level

WHAT YOU BRING TO THE ROLE :