Senior marketing manager Jobs in Grand Rapids, MI

Customer Marketing Manager

Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world's biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integratepowering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor.

As the Customer Marketing Manager at Mappedin, you'll play a pivotal role as both the voice of the customer within Mappedin and the voice of Mappedin to our customers. Your mission is to build and execute strategic marketing programs that engage, retain, and grow our customer base, while amplifying their success stories.

This role is both strategic and hands-on, requiring strong collaboration across Marketing, Sales, Product, and Customer Success teams. You'll own customer lifecycle marketing initiatives, from nurturing day-to-day relationships to managing large-scale co-marketing campaigns. In addition, you will :

• Develop and execute customer marketing strategies that deepen engagement, drive product adoption, and support customer retention and expansion goals
• Build and manage tailored lifecycle campaigns, customer newsletters, product update emails, and satisfaction surveys that align with customer needs and business priorities
• Create segmented campaigns that match key customer journey milestones and lifecycle stages to maximize relevance and impact
• Build and maintain strong, trust-based relationships with key customers, acting as a strategic partner and marketing liaison
• Serve as the primary marketing contact for all customer-facing initiatives, ensuring consistent messaging and tight cross-functional collaboration
• Encourage and manage customer participation in co-marketing programs (events, webinars, videos, etc.) to increase brand visibility and thought leadership
• Launch and manage advocacy initiatives such as case studies, testimonials, referrals, and reference programs, aligning them with broader business and revenue objectives
• Drive and measure performance through key KPIs including customer engagement, satisfaction, retention, and revenue expansion
• Maintain and prioritize a clear, actionable pipeline of customer marketing activities, ensuring timely execution and measurable results
• Collaborate with internal stakeholders including Product, Sales, and Customer Success to ensure campaigns are aligned with strategic goals and customer needs
• Guide customers through marketing engagements, from quick-turn approvals to high-touch collaborations like joint events, while ensuring a smooth and value-driven experience

What you bring :

Nice to have :

What are some challenges?

We move fast and sometimes change directions. We can't always wait for all the information before we try something. If you want us to guarantee exactly what you'll be working on three months from now, we can't give you that. On the other hand, there is a lot of high value work to do, and it won't be boring. There is a lot of discovery work involved as we frequently do things that are ahead of current technology.

One of our values is playing for the team so you may need to sometimes put aside personal objectives in order to help meet more urgent company objectives, but others will do the same for you.

Behind the scenes

At Mappedin, we don't take a one-size-fits-all approach to how we work. While we are a remote-first company with colleagues around the globe, some roles are best suited for full-time, in-person work at our home office in Waterloo. We are committed to getting things done and holding each other accountable. We stay curious, embrace risks, and learn from our mistakes. We're competitive and enjoy winning together as a team.

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at accessibility@mappedin.com or call us at (519) 594-0102 and ask to speak to a member of the Human Resources team.