Seo Jobs in Los Angeles, CA

Job Description

Job Description

Location : Los Angeles, CA

Department : Marketing

Reports To : Marketing Director / COO / Founding Partners

Employment Type : Full-Time, Non-Exempt

About J&Y Law

J&Y Law is a leading California plaintiff’s personal injury and elder abuse law firm headquartered in Los Angeles with multiple offices statewide. We are dedicated to protecting the rights of those injured through negligence and delivering the highest quality legal representation and client service. Our culture emphasizes Client Service, Quality Work Product, Continuous Improvement, Teamwork, Respect, and Loyalty — and we expect every team member to embody these values daily.

All applications are handled with complete confidentiality.Position Summary

The SEO Specialist plays a critical role in growing the firm’s online visibility, organic traffic, and client leads through strategic search engine optimization. This individual will manage all SEO initiatives across the firm’s digital channels, ensuring alignment with the firm’s marketing objectives, brand standards, and California State Bar advertising guidelines. This is a data-driven, hands-on position ideal for a results-oriented marketing professional with strong technical skills, strategic thinking, and a passion for helping people find justice through our firm’s online presence.

Primary Responsibilities

• SEO Strategy & Execution
• Develop and manage comprehensive SEO strategies aligned with J&Y Law’s marketing and intake goals.
• Conduct keyword research, competitive analysis, and identify new opportunities to capture high-value personal injury and elder abuse leads.
• Manage on-page and off-page SEO, including metadata, schema markup, internal linking, and backlink strategies.
• Regularly perform SEO audits to identify and resolve issues impacting performance, including site structure, crawlability, and page speed.
• Optimize and monitor all Google Business Profiles, directories, and local listings for each firm office location
• Content Optimization & Collaboration
• Partner with the content, design, and intake marketing teams to ensure all website content (blogs, service pages, FAQs) is optimized for search intent and client engagement.
• Develop keyword frameworks and optimization briefs for legal writers and digital vendors.
• Support content campaigns for high-value practice areas such as auto accidents, elder abuse, premises liability, catastrophic injury, and wrongful death.
• Ensure compliance with California State Bar advertising rules and brand guidelines in all SEO content.
• Data, Analytics, & Reporting
• Track, analyze, and report on SEO metrics, including keyword rankings, traffic, conversions, and domain authority.
• Prepare monthly performance reports with actionable insights and recommendations.
• Utilize analytics platforms such as Google Analytics 4 (GA4), Search Console, Tag Manager, Ahrefs, and SEMrush.
• Monitor site performance, conversion funnels, and user experience for continual improvement.
• Technical SEO
• Collaborate with web developers to implement technical improvements such as schema, redirect management, site speed optimization, and mobile-first indexing.
• Maintain and enhance website architecture for optimal crawling and indexing.
• Stay current with algorithm updates, emerging SEO technologies, and industry best practices.

Qualifications

Core Competencies

Performance Metrics (KPIs)

Scorecard Evaluation

Compensation & Benefits

Join Our Team

If you are passionate about using data, creativity, and innovation to make a measurable impact — and you want to help injury victims find justice by improving access to legal help — we want to hear from you.