Seo specialist Jobs in Boston, MA

Job Description

Are you interested in identifying omnichannel opportunities which will drive performance for SEO and improve online visibility for LEGO.com and LEGO Brand Retail Stores?

Bring your expertise to the forefront and help LEGO.com achieve growth in search through finding opportunities in Google's classic results, new SERP features, and site improvements.

Core ResponsibilitiesConduct online research to identify keywords and ranking opportunities to incorporate into our website pages and organic listings.

Manage local SEO on a global scale for LEGO Brand Retail Stores and events.

Working within the Retail SEO team, you will collaborate with wider Retail Marketing teams and relevant Product Teams.

Work to unify our offline and online experiences to offer potential visitors the best view of what they can discover at LEGO Brand Retail Stores and on LEGO.com.

Find new and impactful ways to feature our Brand Retail Stores, events, and product range.

Work with Tech SEO and Product to maintain strong schema to improve our visibility throughout search.

Analyze data to supervise the success of optimizations and make data-driven decisions.

Work closely with our agency to understand opportunities and project manage improvement projects.

Communicate ongoing performance to wider partner groups.

Liaise with internal and external partners to reflect commercial priorities and requirements

Do your part in our team succeeding

LEGO Retail is a fast-paced, upbeat team which is passionate about building up the LEGO Brand's own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. This role will focus on creating a seamless experience between LEGO.com and LEGO Brand Retail Stores through online optimizations and strong internal collaboration.

Do you have what it takes?

An excellent understanding of Google and the current search landscape

Good working knowledge of on-page SEO fundamentals and how they translate to natural search visibility

Experience in SEO across various markets and identifying market nuances

Minimum 2 years' experience in an SEO or content marketing-focused role

Strong skills in managing Google My Business, Local Pack appearance, and related tools (Yext experience desirable)

Ability to translate performance into a clear narrative for a wide range of partners

Experience with SEO research and analysis tools such as Ahrefs, SEMRush, Pi Datametrics, Adobe Analytics

Excellent writing, communication and presentation skills

Passion for SEO and driving results through omnichannel

Experience working within complex structures and with Product / Engineering teams

Experience working in-house at a large, global brand with multiple levels of approval preferred

Experience with A / B testing preferred

New Location Update

This position will initially be based at 501 Boylston St or 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.

Hybrid

working

model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

Relocation

There is no budget for domestic or international relocation for this role.

Compensation

The salary for this position has a range of $100,000 - $130,000 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Family

Care

Leave -

We offer enhanced paid leave options for those important times.

Insurances -

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

• We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague

Discount

Bonus

Your workplace -

When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect :

Family

Care

Leave -

We offer enhanced paid leave options for those important times.

Insurances -

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

Colleague

Discount

Bonus

Your workplace -

When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race / ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.