Social media director Jobs in Las Vegas, NV

Summary :

As the Social Media Specialist, you will be responsible for executing Golden Entertainment’s social media strategy across assigned properties. Your role will focus heavily on on-site content creation, editing, posting, community engagement, and influencer coordination. You will be embedded in our properties—learning the brand voice, connecting with internal teams, and producing timely and relevant content.

Essential Functions and Responsibilities :

• Provide timely and courteous guest service consistent with the company’s guest service culture
• Execute the social media calendar for assigned properties, ensuring timely and on-brand content across platforms (IG, FB, X, TikTok, etc.)
• Conduct frequent on-property visits to capture high-quality photo and video content featuring events, F&B, gaming, promotions, entertainment, and guest / team engagement
• Edit and prepare content for posting across various formats (stories, reels, static posts, short-form video)
• Act quickly on trends, viral formats, and timely opportunities to keep content fresh and relevant
• Monitor social channels daily, responding to comments, DMs, mentions, and collaboration requests in a timely and brand-appropriate voice
• Engage with property pages and audiences to grow reach and maintain active, authentic conversations
• Follow and track relevant influencers; perform outreach for potential collaborations
• Support communication with influencers regarding deliverables, scheduling, and on-property experiences
• Track and analyze performance metrics to identify trends, opportunities, and insights
• Compile monthly performance reports for GE Brand Marketing & property teams
• Use data to refine strategy and enhance effectiveness of content and posting cadence
• Build strong relationships with property marketing teams, F&B, entertainment, gaming, and operations to stay aligned on upcoming events and storytelling opportunities
• Learn each property’s brand voice, goals, promotions, and unique selling points
• Assist with day-of event coverage as needed
• Ensure compliance with all applicable gaming laws and company internal controls, training, policies and procedures, including Title 31 and federal regulations, if they apply to the position
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards
• Perform other duties as assigned

Requirements : Qualifications

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Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.