Social media manager Jobs in Rochester, NY

We are a forward-thinking company, looking for a talented and driven Social Media Manager to join our marketing team. If you’re passionate about social media, creativity, and brand storytelling, this is your opportunity to shape the voice of our brand online! Responsibilities : Develop and execute innovative social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.) to increase brand awareness, engagement, and lead generation. Create engaging, high-quality content that aligns with our brand voice, including graphics, videos, and written posts. Manage and grow the company’s social media profiles, engaging with followers and responding to comments or direct messages. Monitor social media trends and competitor activity to inform strategy and keep our content fresh and relevant. Analyze the performance of social media campaigns, providing reports on key metrics such as reach, engagement, and conversions. Collaborate with the content, marketing, and design teams to ensure cohesive messaging across all platforms. Plan and oversee paid social media campaigns, including budget management and ad optimization. Work closely with influencers, brand partners, and the wider marketing team to promote collaborations, campaigns, and special projects. Manage content calendars and schedules to ensure consistency and timely posting across all channels. Requirements : Bachelor’s degree in Marketing, Communications, or a related field. 2+ years of experience in social media management, digital marketing, or content creation. Proven experience in growing and managing social media platforms, especially Instagram, Facebook, Twitter, and LinkedIn. Strong understanding of social media algorithms, analytics, and best practices for each platform. Excellent written, verbal, and visual communication skills. Creativity and the ability to generate fresh content ideas. Strong organizational skills and ability to work in a fast-paced, deadline-driven environment. Experience with social media advertising (Facebook Ads, Instagram Ads, etc.) is a plus. Benefits : Competitive salary and benefits package. Opportunities for professional development and career growth. A collaborative, creative, and dynamic work environment. Health, dental, and vision insurance. Powered by JazzHR