NYC Alliance Company LLC is looking for a creative and strategic Retail Marketing Specialist - Social Media to join our dynamic marketing team.
In this role, you will be responsible for developing a...Show moreLast updated: 30+ days ago
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NYC Alliance Company LLC is looking for a creative and strategic Retail Marketing Specialist - Social Media to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media marketing strategies to enhance brand awareness, engage our audience, and drive foot traffic to our retail locations. You will play a key role in bridging our online presence with our physical stores, fostering a strong community around our brand.
Key Responsibilities :
Develop and manage the social media strategy specifically for retail marketing initiatives
Create engaging and visually appealing content for various social media platforms, including Instagram, Facebook, and Twitter
Collaborate with the marketing team to align social media efforts with overall marketing campaigns
Monitor social media performance metrics and analyze engagement data to optimize future strategies
Engage with followers, respond to inquiries, and foster a community on social media
Plan and promote events, promotions, and product launches through social media channels
Stay up-to-date with social media trends and best practices to ensure the brand remains relevant
Requirements
Bachelor's degree in Marketing, Communications, or a related field
2+ years of experience in retail marketing or social media management
Strong understanding of social media platforms and their respective audiences
Excellent written and verbal communication skills
Proficient in graphic design tools (e.g. Canva, Adobe Creative Suite) and social media management software
Ability to analyze data and insights to drive decision-making
Creative mindset with a passion for storytelling and brand building
Strong organizational skills and ability to manage multiple projects simultaneously
Benefits
Competitive compensation packages
Medical, Dental, Vision, FSA
Retirement Savings Plan Match
Summer Fridays
Discounts and More!
Annual Salary $80,000 -$90,000
The offered salary for this position will vary based on role requirements determined by NYC Alliance, skill set and years of experience.