Social media specialist Jobs in Overland Park, KS

Job Description

ABOUT EVERSANA MEDIA :

EVERSANA Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full-service media agency with special expertise across disease areas, as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP / Professional and Consumer audiences through the use of omnichannel, direct-to-patient (DTP), hyper-targeted CTV, performance and lead generation campaigns. We are at the forefront of healthcare marketing, empowering clients to connect with patients, caregivers and clinicians in meaningful ways while achieving strategic growth.

WHAT DOES A MEDIA PLANNER, PAID SOCIAL DO?

We are seeking a Paid Social Media Planner to join the activation paid social media team at EVERSANA INTOUCH. The Media Planner is responsible for developing and executing paid social activation campaigns across social media platforms. This position combines the media planning and hands-on media buying role, ensuring campaigns deliver measurement results aligned with client objectives.

Key Responsibilities :

Strategy & Planning

Develop paid social media strategies aligned with client goals and KPIs

Identify audience segments, targeting tactics and platform / channel mix (Meta, TikTok, LinkedIn, etc.)

Forecast budgets, reach and performance metrics

Media Buying & Execution

Set up, manage and optimize paid social campaigns across platforms and partners

Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance

Implement A / B testing for creative and audiences

Analytics & Reporting

Track and analyze campaign performance; provide actionable insights

Contribute to regular reports highlighting key metrics, learnings and recommendations

Collaboration & Communication

Partner with creative teams to ensure ad formats and messaging align with platform best practices

Work with analytics teams to refine measurement framework and attribution models

Stay current on platform updates, trends and emerging opportunities

Additional Responsibilities

• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Qualifications

WHAT ARE WE LOOKING FOR?

Bachelor's degree in marketing, communications, business or a related field

2-4 years of experience in paid social media planning and buying, preferably in an agency setting

Hands-on keyboard biddable paid social media experience

Knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat and YouTube and each platform’s Ads Manager

Strong understanding of audience targeting, biddable strategies, and campaign optimization

Detail-oriented with strong math aptitude and organizational skills

Proficiency in analytics tools and Microsoft Excel

PREFERRED SKILLS :

Agency experience and understanding of pharmaceutical advertising, regulations and compliance within the social media space

Platform certifications (i.e. Meta Blueprint, LinkedIn Marketing Solutions, etc.)

WHY JOIN EVERSANA MEDIA?

We are not a traditional agency. Our Complete Commercialization model marries all facets of clinical commercialization, giving both biotech and pharmaceutical companies an entirely new way to bring a drug to market. If you are interested in gaining a more holistic view of the healthcare value chain, this is the perfect place for you.

The opportunity to work with a passionate and innovative team at the cutting edge of health and life sciences.

Join EVERSANA Media and be part of our mission to revolutionize healthcare, with new models, reduced costs for patients, and better, more supportive programs.

Work Perks

Above market salary structures as part of our total rewards program

Generous employer matching retirement solutions

Leading health, dental and vision insurance products

Employer-funded tuition reimbursement

Remote and hybrid work across the globe

Generous paid time off including company holidays

Company provided training and development

Offering financial, work-life balance, legal solutions and more to employees at no cost 24-7-365