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Moss Motors, Inc is seeking a Social Media Coordinator to join our dynamic team in Lafayette, Louisiana. As the Social Media Coordinator, you will be responsible for managing and implementing the dealership's social media strategy. This includes creating engaging content, monitoring online conversations, and analyzing social media data to drive engagement and brand awareness. This role will also work closely with executive management to assist in and cover various events - flexibility to attend evening or weekend events is necessary.
Pay will commensurate with experience. We will look at both Full Time and Part Time candidates.
Responsibilities :
Create and manage the company's social media accounts on platforms such as Facebook, Instagram, and Youtube.
Develop and execute social media campaigns to promote brand awareness and drive customer engagement
Create and curate organic, engaging content, including text posts, images, and videos
Monitor online conversations and respond to comments and messages in a timely manner
Analyze social media data and develop actionable insights to optimize performance and inform future strategies
Collaborate with cross-functional teams to ensure social media aligns with overall marketing initiatives
Stay up-to-date on emerging social media trends and best practices
Assist in Event planning and coverage (some evenings and weekends)
Requirements :
Prior experience in managing social media accounts and implementing social media strategies
Proficiency in using social media management tools
Excellent written and verbal communication skills
Strong understanding of social media platforms and their respective audiences
Ability to analyze data and draw insights to optimize social media performance
Strong organizational and multitasking skills
Ability to work independently and collaborate effectively with cross-functional teams