Strength and conditioning Jobs in Hartford, CT

ZenSource is the next evolution of enterprise grade open source designed to optimize brand digital stories. Offering a highly evolved, Drupal based CMS and cloud hosting platform designed to elevate app creation, ZenSource's platform caters to both marketers and developers, delivering a user friendly and fast to market experience and ensuring ongoing upgrades, enterprise level hosting, and next gen security.

We are seeking a dynamic and results-driven Marketing Strategist to lead demand generation efforts and drive the growth of ZenSource's open-source CMS Drupal and Amazon AWS B2B Martech cloud solutions. This role focuses on accelerating ZenSource's pipeline of qualified leads through effective lead acquisition strategies, customer engagement initiatives, and sales funnel optimization. Your transformational responsibility is to build and evolve a high-performing marketing function that delivers measurable growth.

Reporting To : President

Responsibilities :

• Manage and optimize website, social media, and marketing channels, including email campaigns.
• Plan and execute trade show strategies to maximize exposure and ROI.
• Identify and pursue new business opportunities through market research, networking, and lead generation.
• Develop and maintain strong relationships with clients, partners, and stakeholders to drive sales growth.
• Create and implement strategic sales plans to achieve company targets and expand market presence.
• Develop and implement targeted, multi-channel lead-generation campaigns (e.g., email marketing, content creation, paid ads, and SEO).
• Analyze marketing channel performance, identify root causes of gaps, and recommend action plans.
• Aligns product features with market demands, positioning offerings for targeted customer challenges to drive qualified leads.
• Partner with Digital United centralized marketing teams to align initiatives.
• Lead media buying efforts for maximum campaign impact.
• Execute marketing strategies to align with growth objectives, focusing on digital campaigns and demand generation.
• Strengthen brand positioning with consistent messaging across all platforms.
• Conduct market analysis and competitive research to identify growth opportunities.

Qualifications :

The Perks :

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.