Job description
Welcome to ONE! While were headquartered in sunny Arizona, weve always got travel on our minds. Were in the business of creating transformational technology and business solutions using our decades of expertise creating unique travel programs and products combined with next generation technology. The Vice President of Marketing is responsible for providing strategic and operational leadership for ONE's marketing organization, overseeing the marketing strategy and execution for the company's portfolio of travel, loyalty, and membership products and programs. This executive partners closely with business leaders to translate company priorities into impactful marketing strategies and initiatives that strengthen customer engagement, enhance program participation, and support business growth. Reporting to the Chief Business Officer, this position leads the marketing organization, fostering collaboration across teams while ensuring marketing priorities remain aligned with enterprise objectives. This role serves as a trusted partner to executive leadership and external stakeholders, helping shape marketing initiatives that deliver meaningful value for customers, partners, and the business. This opportunity is an onsite role located in Scottsdale, AZ Key Responsibilities Lead the development of integrated marketing strategies that support ONE's portfolio of consumer engagement programs, products, and platforms while advancing business growth and commercial objectives. Provide leadership and direction for the marketing organization by establishing priorities, aligning resources, and empowering marketing leaders to deliver exceptional results. Oversee the planning and optimization of consumer marketing programs across digital communications, lifecycle marketing, promotions, content, and partner-supported initiatives to strengthen customer engagement. Partner with business and sales leaders to develop marketing strategies that enhance the customer experience, support sales objectives, maximize the value of ONE's products and services, and improve conversion across all consumer sales channels. Lead the evolution of marketing operations by optimizing processes, workflows, resource planning, marketing technologies, and operational efficiencies. Leverage customer insights, analytics, and marketing performance data to evaluate results, optimize initiatives, and inform strategic recommendations. Represent the marketing organization with executive leadership, strategic partners, and key stakeholders, serving as a trusted advisor on consumer marketing strategy and business opportunities. Build and maintain strong relationships with partners, collaborating on integrated marketing initiatives that support shared objectives and deliver value to customers. Partner with executive leadership and cross-functional teams to align marketing priorities with enterprise initiatives, ensuring effective planning, communication, and execution across the organization. Monitor evolving consumer trends, marketplace dynamics, and competitive insights to identify opportunities that strengthen marketing strategies, enhance the customer experience, and support business growth. Foster a collaborative, high-performing marketing organization that encourages accountability, innovation, continuous improvement, and professional growth.