Web content manager Jobs in Salt Lake City, UT

Content Manager

The Content Manager leads the development and execution of Gardena's content strategy in North America for our two master brands : Gardena and Orbit. This is a critical role for our strategic growth plans. The primary focus of this role will be to support and elevate our digital content for Amazon, our own websites, and several key retailer e-commerce sites.

This role will also oversee the development of social media content, digital ads for paid performance and brand media campaigns, sales support materials, and packaging graphics architectures. Additionally, the manager is responsible for photo / video production and high-quality marketing assets for product launches associated with the Orbit brand. This individual will leverage content generated for our Gardena brand at our central headquarters in Europe and, where necessary, supplement it with adaptations necessary for the North American market.

With responsibility over all these content areas, this role will require a close working relationship with the e-commerce team, the product management team, and the marketing team. This role oversees creative reviews, project management, budget tracking, building an agency strategy, and KPI reporting. This role will also be responsible for building an internal creative team to support their efforts.

Essential Job Functions :

• Developing content strategy that elevates the e-commerce channel
• Prioritization and tracking of content projects
• Creative oversight and review of content projects
• Manage creative agency relationships and strategy
• Set-up and manage internal studio operations
• Plan and execute photo / video shoots (production and post-production)
• Create marketing ads for new product launches and paid media (social, display, video)
• Developing master packaging graphics architectures using agency support
• Track budgets and oversee strategic KPI management and reporting
• Oversight of digital asset management system
• Managing a team of up to 2 creatives

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