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How to become a Sales Engineer?

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Talent.com talent.com
Answered August 09 2021
Career Expert at Talent.com
Most Sales Engineers typically earn a Bachelor's degree in engineering or computer science. They usually also have some sales experience, like working in retail. This unique combination of skills makes them good at both the social and technical side of Sales Engineering.  
 
Many universities offer programs in engineering, and most of these programs require some specialization, be it civil, chemical, or computer. All engineering programs will have some math and science components and co-op or internship placements so you can get some real-world experience.  
 
To break into the world of Sales Engineering, you should get some sales experience. This can be done in many ways. The most common one is working in a retail environment. You learn customer service skills, sales skills, and how to ask the right questions to get customers the product they want.  
 
Many different companies need to hire Sales Engineers. You can also network by attending conferences, trade fairs or joining an association like the North American Association of Sales Engineers. Sales Engineers are a very in-demand position, and if you have the right personality and qualifications, you shouldn't have a hard time finding employment.

Important things to know before becoming a Sales Engineer
  • You may take a pay cut at first
Engineers typically earn about $70k-$80k/year fresh out of school. Sales Engineer salaries start a little lower, at about $50k-$60k/year. However, you can make up the difference in commissions, and the overall earning potential of a Sales Engineer can go up to $160k/year. There is room to grow, but you may need to take a short-term pay cut in the interest of long-term benefits. 
  • It's OK not to know everything
Sales Engineers are regarded as experts in their fields. However, you may get asked a question that you don't know the answer to sometimes. This is fine. Make sure you convey to the client that you will do the research and follow up with them (and then do that!). Clients will respect your honesty and your dedication to finding them the answer to their questions. 
  • Practice makes perfect
Practice your elevator pitch, your public speaking skills, and your presentations. You can't plan for every situation that may arise in a sales meeting, but practicing will make you more comfortable and better at keeping demos and meetings on track.   
Easteregg!