A typical day for Marketing Analysts includes researching, gathering, analyzing business data, and using intelligence tools to monitor current customers and identify new ones. Marketing Analysts also create reports and presentations to share their findings with clients or company executives.  
  
Marketing Analysts will rely on their mathematics, statistics, and other marketing skills to help businesses make informed decisions about product development, pricing, promotion, and distribution. Business intelligence tools and deep dives into data from demographic studies will be common tasks for these analytical professionals to help them determine existing and future trends.  
  
The role of a Marketing Analyst is crucial to the success of any business because they provide insights that help shape critical strategic decisions in the industry. The valuable information they supply allows companies to make informed decisions about product development, pricing, promotion, and distribution. Marketing Analysts also create reports and presentations to share their findings with clients or company executives. 

Roles and responsibilities of a Marketing Analyst
Here is a non-exhaustive list of everyday tasks Marketing Analysts are required to complete:
 

• Gather information and examine buying trends to develop successful marketing plans. 
• Monitor any competitors’ marketing activities and outcomes. 
• Analyze competitive market strategies by examining the trends, markets, and products they have in common.  
• Communicate with customers, competitors, professional organizations, and suppliers to get information about the industry’s trends.  
• Compile customers’ references and feedback.  
• Use marketing analytics techniques to gather social media, web analytics, and rankings data.  
• Segment the target audience and determine the appropriate markets to be approached. 
• Assist the sales team by compiling all details for upcoming brands, products, or services.  
• Prepare detailed reports on sales volume, customer experience, market trends, and competitors’ outcomes.  
• Prepare monthly, quarterly, and annual analytical reports.  
• Collect business intelligence data from industry reports or purchased sources to delimit trends and measure the impact of competitors’ marketing activities.  
• Compile and analyze information on sales, market trends, forecasts, and account analyses.  
• Assess and report on investment return and key performance metrics. 
• Recommend the most profitable design, promotion, and distribution approach for existing and upcoming products or services.  
• Design questionnaires and implement surveys to identify the target audience.  
• Develop pricing strategies that comply with the company’s goals and customer satisfaction to ensure competitiveness. 
• Manage distribution channels for products that correspond to the targeted audience’s particularities.  
• Identify competitors and potential markets (e.g., wholesalers, retailers, government, and the public). 
• Monitor trends to identify how the product, brand, or service should be modified or replaced. 
• Collaborate with different areas to develop strategies to attract new consumers.  
• Provide recommendations for future tactics that seek to increase sales volume. 
• Share ideas for future marketing strategies with Marketing Managers and other stakeholders. 

A marketing analyst's activities depend on their employer, but you might find them providing analytical support for a certain marketing channel, meeting with clients or marketing teams, preparing reports, strategizing for the next marketing campaign, choosing the proper target audience for a client or company.