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What does a Marketing Coordinator do?

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Talent.com talent.com
Answered June 01 2022
Career Expert at Talent.com
One of the primary duties of Marketing Coordinators is to assist managers in developing and executing marketing and advertising strategies. One way they achieve this is to liaise with creative teams to coordinate and supervise activities and compile and analyze data to report the impact and outcomes of marketing activities.   
  
Marketing Coordinators also develop and monitor budgets, track spending, and schedule and coordinate all aspects of production for marketing campaigns. These responsibilities are essential to ensure that marketing campaigns are successful and run smoothly. 
  
Staying busy observing competitors’ marketing campaigns and their impact and keeping up-to-date with marketing trends and requirements is another way for Marketing Coordinators to keep busy. They often oversee a wide range of marketing materials, research and report on potential strategic relationships, and always find ways to stay ahead of industry activities and trends.  
  
Lastly, Marketing Coordinators help develop and monitor budgets, track spending, and schedule and coordinate all aspects of production for marketing campaigns. These responsibilities are essential to ensure that marketing campaigns are successful and run smoothly. 
 
Roles and responsibilities of a Marketing Coordinator
Here's a non-exhaustive list of everyday tasks Marketing Coordinators are required to complete:
  • Develop and implement short and long-term marketing strategies and advertising campaigns to create and increase brand awareness.  
  • Support marketing project development under the direction of the Marketing Manager.  
  • Determine the feasibility and profitability of a new market or existing campaigns.  
  • Foster and execute marketing and advertising campaigns by analyzing Sales forecasts.  
  • Manage ongoing marketing and advertising campaigns and plans while ensuring that every initiative aims at increasing brand awareness.  
  • Assist the Marketing Manager with implementing online marketing strategies through social media accounts.  
  • Supply ideas, recommendations, and plans to contribute to the optimization of marketing strategies.  
  • Schedule promotional presentations, maintain an annual project calendar, and meet deadlines.  
  • Assist Marketing Managers in the target delimitation for products, brands, or services.  
  • Research, analyze, and summarize market trends.  
  • Study competitors' market behaviors and strategies.  
  • Execute marketing plans, campaigns, and strategies in line with the agreed budget.  
  • Provide detailed reports on budget expenses to the Marketing Manager.  
  • Coordinate, edit, and optimize any advertising, branding, and marketing material.  
  • Review each project to guarantee it complies with the product's information before its submission.  
  • Ensure that all material is consistent with planned marketing strategies.  
  • Monitor and maintain promotional materials inventory when necessary.  
  • Assist the Sales team in achieving the company's revenue goals. 
  • Supply marketing advice and support to better understand the brand's voice and personality to determine the most profitable means of distribution.  
  • Prepare detailed monthly, quarterly, and annual market reports to present current and forecasted data.  
  • Summarize assessments conducted by Marketing Analysts on the effectiveness of past and ongoing strategies.  
  • Measure the impact and outcomes of marketing activities.  
  • Compile competitors' data by distinguishing their products' characteristics, market share, pricing, and advertising and comparing the results with the actions taken by the marketing department. 
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