Modeling is a versatile industry where individuals are selected to represent a product or brand based on an aspect of their physical appearance. Depending on which field a Model chooses to work in, they will have a range of roles and responsibilities built around their contract or schedule. The work that a Model performs varies from photography to runway shows. Modeling work also depends on the Model themselves and the industry where they decide to aim their focus. For example, a high-end fashion Model may often walk in runway shows, whereas a fitness Model could be more involved with photography or videography work.   
  
Models will often sign with representative agencies who negotiate with a variety of potential clients. Agencies can help Models network, advance their career, and ultimately give them work. Certain stereotypes are attached to this profession, with most Models in the industry needing to meet physical criteria considered unrealistic by many standards. The entire industry is changing, however, and has become more accepting of Models of all types. Nowadays, Models come in different shapes, sizes, ages, genders, and races, proving that Models are in demand, no matter the industry or type of Model.   
  
Ultimately the role of a Model is to pose and represent the hiring company. New media has made it easier than ever for people to become Models or be scouted online by modeling agencies. There are many kinds of Models, and each career path possesses independent roles and responsibilities. 

Roles and responsibilities of a Model 

• Representing a company or client based on their wants and needs  
• Taking part in photoshoots or videography  
• Posing in photoshoots and working closely with the orders from the photographers 
• Walking in runway shows 
• Collaborating with other Models 
• Dressing in the required attire for the client  
• Promoting the client in person for different events such as trade shows or as a brand ambassador 
• Creating and maintaining a relevant portfolio that provides body dimensions and any other relevant details 
• Working directly with an agency or independently representing themselves as a freelancer  
• Working closely with stylists, hairdressers, and makeup artists 
• Traveling as required 
• Maintaining the aesthetic of the industry they represent 
• Reflecting the values of clients in their personal life (e.g., if a Model in the face of a company and posts something controversial on social media, they can put their career at risk) 
• Obliging to any exclusive contracts that they have signed