To put it simply, a Product Manager is a person in charge of a product and its processes. The definition of a product will vary, but Product Managers will often work on digital products such as a feature of a website. Take, for example, Talentpedia. It is a product developed by Talent.com. The Product Manager is the person in charge of the product's vision and understanding all the steps necessary to launch or enhance its development.  
  
Product Managers can build new products or enhance existing products, but either way, they will need to decide what their goals are before releasing a product to the public. A Product Manager must have a clear vision that concisely explains what the product aims to do to help their customers solve a problem. For example, a mapping product can help a customer know how long it takes to walk from point A to point B. All products have some purpose, but those with clear goals that generate value will be the most successful. How success is measured is up to the company or Product Manager, but key performance indicators (KPIs) are one measurement example from the product once launched. A KPI for a car-sharing app could measure its success by calculating how many people participated. Product Managers have many roles, but they all tie into building a successful product for their target audience.  
  
Another vital role for Product Managers is to manage the team that is building the product. Many people will be involved in product development, and it is up to the Product Manager to delegate tasks across all teams and participating stakeholders. Having a strong understanding of what is needed by each team member and providing clear objectives will help the team collectively reach their deadlines and ultimately launch a successful product.   
 
Who do Product Managers Work with? 
Product Managers oversee the entire product development process, and they work with every team member during the creation of a product, from inception to completion. Martin Eriksson, a product leader with over 25 years of experience, created a helpful Venn diagram overlapping Design, Business, and Tech as the three fields that a Product Manager will need to familiarize themselves with to successfully manage their team: 

• Design
  When building a product, Product Managers will begin working closely with UX and UI designers to determine how they can meet the users' needs with a design-friendly approach. For example, if a user cannot find a way to sign up for a product, it will not be successful. Together with designers, the Product Managers can determine how the product will look using wireframes and understand how to approach the next steps in the product development stage. 
  
  

• Tech
  Once the Product Managers have determined the vision and design, they can begin to build their product. This process involves working closely with developers and quality assurance teams. When creating an online product, the developers will need to code the functions as per the design correctly, which the quality assurance team will test to ensure it is error-free. For example, if the "submit" button is incorrectly coded, a user may find it difficult to move forward with their action.  
  
  
• Business
  With a successful product design out of the way, it is essential to market the product to appropriate audiences through creative marketing campaigns, product placement, your sales team, and more.