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What does a Sales Engineer do?

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Talent.com talent.com
Answered August 09 2021
Career Expert at Talent.com
Sales Engineers can be hired to work in a variety of contexts. They are usually employed by industrial manufacturers of technological goods and services, including computers, telecommunication, and other forms of applied technologies. Sales Engineers pitch their products to clients, do market research, and work with research and development.  
Sales Engineers may also work independently using their knowledge of technology and Engineering to advise customers looking to purchase specialized machinery or technology.  
Sales Engineers, like other salespeople, need to research new clients and markets, continuously learn about their product offerings and possibly travel to trade shows or other industry gatherings to make connections. They need to create personal relationships with clients and make sure they're appropriately served.  
Some of the daily tasks a Sales Engineer might have on their plate include giving technical presentations, liaising with customers and suppliers to serve all parties' needs better, and providing post-sale support to any customers who may need it.

Roles and responsibilities of a Sales Engineer
  • Sell products to existing clients and look for new possible clients. 
  • Conduct customer research to assess their needs and requirements better to provide the best service and recommend the best product for them. 
  • Schedule special meetings with regular customers to present new products. 
  • Display an extensive knowledge of the product they promote to answer all customer questions and inquiries. 
  • Create sales presentations using reports and visual aids to promote their product or service. 
  • Negotiate prices and sales contracts. 
  • Assist customers with any difficulty or problem with the product by providing technical support, as required. 
  • Meet and exceed weekly, quarterly, monthly, and annual sales targets for the assigned territory and business. 
  • Attend networking events to identify potential business opportunities. 
  • Liaise with R&D departments to create new products and services. 
  • Monitor competitors, carry out market research, and keep up-to-date on the latest industry trends and materials to identify possible improvements for the company's products or services.