Community Managers operate, regulate, and engage with the company's online community to build and increase brand awareness and loyalty. These professionals act as the company's face and create and curate all the content shared on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, and Snapchat) and corporate blogs.  
   
Community Managers operate as relationship builders since they interact and engage with customers and key members of the greater social media community. A Community Manager may also be known as a Social Media Manager. However, the latter is usually more specialized in social media analytics and strategic planning.  
 
Social Media Managers analyze a brand's online presence, discuss their observations with other departments, and make recommendations to help improve online communications. Conversely, Community Managers are more community-oriented, meaning they will be more focused on answering customers' comments, questions, and complaints. They help develop relationships between existing and prospective followers, usually operating according to strategies and procedures created by the Social Media Manager.   
   
Both roles have overlapping responsibilities in providing customer service and interacting with followers, but each position attends to different goals. While Community Managers try to create engagement and brand awareness, Social Media Managers dedicate their efforts to growing the brand's reach and the number of followers. 

Personality of a Community Manager

• They are community-oriented

Community Managers are the people who make sure that the company's social community is functioning correctly and that followers of the brand are happy. They are also very organized and have strong people skills. Community Managers need to, at times, be able to handle difficult situations and people. They need to have thick skin because they often deal with negative feedback. Some feedback will be constructive, however. Community Managers will be able to use this to their advantage when targeting the needs of their audience.   
  

• They are empathetic

Community Managers understand how people are feeling and what they are going through. They should strive to see both sides of every issue and understand different points of view. This is especially important when maintaining a brand voice that is neutral and free from bias.  
  

• They are strategic-minded

Community Managers need to be able to see the big picture. They should be able to think ahead and plan for the future. Community Managers must be able to think about what the community needs and what will make it successful. They will also need to be able to solve problems and should be able to come up with creative solutions that work.