A Lobbyist is a paid professional who communicates with politicians and the government to represent diverse client bases and political/societal positions. The ultimate goal of a Lobbyist is to influence the targeted party on the topic they are supporting. Lobbyists can work for private-sector corporations, advocacy groups, or within the government. Lobbying as a profession exists in various sectors, thriving in some of the most common fields, including health, finance, real estate, and insurance. Other industries for Lobbying include construction and transportation.   
  
Lobbyists are representatives for an issue or cause, and it is important to be closely involved with the communities or companies through which they are working.  Lobbyists know the nature of the causes they represent and their history and must have a strong understanding of what they are pushing for (or against). Since Lobbying transpires across various public and private sectors, most Lobbyists will become specialized in one area of expertise.  
  
Some countries require Lobbyists to register with specific administrations to meet regional standards and ethical practices.  

Personality of a Lobbyist

• Persistent  

Lobbyists represent and stand for causes both social and political. Depending on the sector they work in, and how much funding they have, their journey as a Lobbyist may be long and arduous. Lobbying requires considerable persuasion and education. To succeed, Lobbyists need to have a strong passion for the job, and their persistence is vital to their success.  

• Knowledgeable   

Lobbyists are field experts and should possess a solid understanding of their cause. They need to have a passion for learning and must be able to educate others about their sector. Lobbyists will need to stay up to date with any changes or advancements locally and globally regarding the source of their advocacy work.  

• Social  

Much of the work that Lobbyists perform revolves around other people and includes public outreach, education about a stance, joining your cause, arguing with people who may disagree, and ultimately convincing the right people to change. Lobbying requires a lot of face time and public speaking, so any aspiring Lobbyist needs to be social and exude confidence.