A Pharmaceutical Representative is what you get when you mix a Sales Representative with a Pharmacologist. They’re the Sales Agents of pharmaceutical manufacturers and producers. Their primary job is to visit existing and prospective customers, usually Physicians, pharmacy owners, and other health professionals, to introduce new medications and products.  
   
When they establish a seller-buyer relationship with their customers, Pharmaceutical Representatives regularly visit their network to develop lasting relationships and build customer loyalty. Routine visits are also helpful for receiving feedback and introducing new products.  
  
Professionals in this field are typically recruited by pharmaceutical companies and manufacturers of medications, vaccinations, treatments, and other health-related products. As they have a reputation for being closely related to Sales Agents, Pharmaceutical Representatives tend to have charming and engaging personalities, which helps convince clients to purchase and recommend products to patients.  
 
Part of the role is also having awareness about the competitor's product range because this helps to drive the conversation towards the company's products when highlighting differences and new features. Representatives must also read and comprehend scientific papers, as their work revolves around presenting this information.

Personality of a Pharmaceutical Representative

• They are ambitious and motivated. 

Pharmaceutical Representatives have the drive to succeed. They are goal-oriented and willing to put in the extra effort to achieve their goals. They are always looking for new opportunities to grow and advance in their careers. They are also passionate about their work and strive to make a difference in the lives of others.  

• They know how to stay organized. 

Pharmaceutical Representatives are the people who make sure that medications are taken as prescribed and that they reach the patients on time. They also liaise with doctors and other healthcare professionals to ensure that everyone is up to date on the latest medication developments. These highly organized professionals are influential because they play a critical role in ensuring patients receive their medications.  

• They have excellent people skills. 

Pharmaceutical Representatives know how to connect with people. Like most sales reps, they understand the importance of communication to develop customer relationships and build trust. They are also expert listeners, taking the time to hear what the customer needs and explaining products in a way that is easy to understand.