In the world of Public Relations, Account Executives are the people in charge of creating, projecting, and maintaining the image of their employer or client as they want to be perceived by the media, be it printed, broadcasted, or online.  
  
Their job involves crafting, polishing, and manufacturing a public image for their clients, tending to how they portray themselves and assisting them in avoiding scandals.   
   
PR Account Executives manage and execute publicity campaigns on behalf of their clients. They work in-house at PR firms, marketing agencies, or corporate communications departments. Their duties vary greatly depending on their client’s needs, but typically include writing press releases, coordinating media relations, and pitching story ideas to journalists. 
  
The workload of a PR Account Executive is often very standard at entry-level jobs. They usually work 40 hours a week on a 9-to-5 basis, Monday through Friday. However, as workers are promoted and scale up the professional tiers, they may take on more responsibilities. In some cases, they are expected to work extra hours or be on call during weekends when a special project or client requires them to do so. 

Personality of a Public Relations Account Executive 
PR Account Executives have a few common personality traits that help them succeed in their job. Here are a few of them:  

• They are extremely motivated.   

Account Executives are motivated. They are constantly seeking new challenges and opportunities to prove themselves, driven by ambition and a strong desire to succeed. They are also very competitive and want to be the best at everything they do.  

• They are charismatic.   

Account Executives are also charismatic. As the face of the company, they need to be able to build relationships with customers and sell the company's products or services. Having a charismatic, engaging personality will help any PR Account Executive succeed in their role.  

• They are loyal.   

Finally, Account Executives are loyal. They are the people who maintain relationships with clients and potential customers on behalf of a company. They need to be able to build trust and rapport and keep confidential information safe, being discreet and maintaining client privacy.