The job of an Insurance Broker is to sell life, health, property, car, and other types of insurance coverage to their clients. They may work independently or for an insurance brokerage firm. They create complex coverage plans to provide the best service for their customers.

There are two types of Insurance Brokers: retail and commercial. Retail Insurance Brokers work directly with individuals and companies to provide coverage for people, vehicles, travel, or property. Commercial Insurance Brokers, on the other hand, work with high-value coverage plans. They deal with insurance plans for airplanes, ships, heavy machinery, and other expensive assets.

Insurance Brokers share many similar traits with Insurance Agents, so it is a common mistake to confuse the two professions. There is a key difference that sets the two positions apart, though. Insurance Agents work for a specific insurance company, only promoting or selling their products to clients, businesses, or brokerage firms. Insurance Brokers, however, work independently from insurance companies, meaning they can sell products from several different companies in exchange for a commission of what the company charges the policyholder.

Personality of an Insurance Broker
What kind of person succeeds as an Insurance Broker? Certainly, a background in the industry helps, but some personality traits seem common among top performers in the field. Here are three of them:

• Persistence

A successful Insurance Broker is someone who doesn't give up easily. They're the type of person who is always looking for new leads and finding ways to reach potential customers. They understand that the sales process can be long and frustrating at times, but they're willing to stick with it until they get the results they're looking for.

• Confidence

A successful Insurance Broker is also someone confident in their abilities. They believe in their product, and they're not afraid to sell it. They can handle rejection and know how to overcome objections. This confidence allows them to close more sales and earn more commission.

• People skills

Finally, a successful Insurance Broker is usually someone who has great people skills. They're outgoing, and they enjoy working with others. They can build relationships quickly and know how to put people at ease. This allows them to build trust with potential customers, which is essential in the insurance industry.