Overview Rocket Money is seeking a Senior Graphic Designer to join our Growth Marketing team. Reporting to the Creative Director, you will be part of a design team focused on creating high-converting direct response advertising. You’ll collaborate daily with copywriters, video producers, editors, and digital media buyers to develop campaigns that drive measurable results across marketing channels. Be prepared to rapidly produce creative iterations with purpose and to balance creative innovation with brand integrity and regulatory considerations. Location options include San Francisco, CA; Washington, DC; New York, NY; Detroit, MI; Denver, CO; or Miami, FL. We encourage team members to be in the office 1-2 days per week, though there is no formal in-office requirement. Travel to the office or on business may be required approximately once every other month.
Salary range for this role is $90,000 - $110,000 per year, plus bonus and benefits. Base pay may vary based on knowledge, skills, and experience.
Responsibilities Conceptualize and design direct response advertising creative that drives conversions across paid social, display, OOH, and other digital channels
Demonstrate strong graphic design skills with the ability to take an idea from ideation to finished work
Create multiple unique design directions and variations that push creative boundaries while maintaining brand integrity
Develop clear, action-oriented visual hierarchies that guide users toward desired actions
Collaborate with media buyers and strategists to understand performance data and optimize creative based on results
Research and share emerging design trends, innovative ad concepts, and social creative strategies
Partner with the growth team to brainstorm and develop impactful visual concepts that complement direct response copy
Maintain strong typography, composition, and visual hierarchy foundations; ensure designs align with brand identity
Qualifications 5+ years of experience in digital design with proven success in direct response advertising
Exceptional graphic design skills with expertise in typography, composition, and visual hierarchy
Data-driven mindset with experience using design analytics to optimize creative performance
Ability to identify and adapt to emerging design trends
Strong communication and collaboration skills; detail-oriented with excellent organizational abilities
Passion for fintech and financial empowerment; ability to balance creative innovation with regulatory compliance
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
Understanding of digital advertising formats and specifications; knowledge of conversion rate optimization
Brand identity systems experience
Ability to travel at least once every other month for business
Benefits & Perks Competitive pay
401(k) matching
Team Member Stock Purchasing Program (TMSPP)
Daily lunch, snacks & coffee (in-office only)
Commuter benefits (in-office only)
Equal Opportunity Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable laws and ordinances.
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Senior Graphic Designer • New York, NY, United States