Manager, Creative Automation - Paid Channels

Manager, Creative Automation

Are you the kind of builder who loves turning manual, 200-step workflows into one-click reality? As Manager, Creative Automation at Sam's Club, you'll make automation realconfiguring AEM to auto-ingest and organize assets, standing up preprocessing pipelines that handle the heavy Photoshop-style lifting in batch, and wiring integrations so finished assets syndicate cleanly to our Paid Media Channels (Search, Display, Affiliate, etc.). You'll also operationalize audience automationstandardizing eligibility rules, suppressions, and segmentation in our CDP and campaign tools so the right members see the right message in the right place. Reporting to the Senior Manager, you'll translate strategy into shippable automations, fix fragile handoffs into our campaign management platform with preflight checks, and prove impact by shortening time-to-market, reducing manual touches, raising first-pass success, and improving audience qualitywithout compromising brand standards, accessibility, privacy, or consent.

What You'll Do...

AEM on rails : Implement intake standards (metadata model, rights / usage, alt text, versioning, foldering) and configure automated AEM ingestion so assets land correctlyno manual filing.

Preprocess at scale : Stand up a batch transformation pipeline for common tasks (crop / resize, background cleanup, color / format normalization, variant generation, alt-text suggestions) with quality gates and error handling.

Fix the handoff (creative ? campaign) : Build a campaign management automation tool preflight (schema / field validation, asset-spec checks, naming / version rules) so assets "just work" on first passreducing rework and ticket ping-pong.

Automate audiences, versions & channels : Operationalize reusable audience building blocks (eligibility, inclusions / exclusions, suppressions, dedupe) in the CDP and bind them to creative versions via rules (e.g., offer, member lifecycle, affinity, context). Orchestrate channel selection and send timing (site, app, email, push, SMS) with decisioning for frequency, fatigue, priority, and conflict resolution so the right member gets the right creative in the right channel automatically.

Decisioning & arbitration : Implement real-time rules and scoring to choose the best creative-audience-channel combo per member (e.g., recency, propensity, eligibility, suppression windows), with fallback logic, holdouts, and per-channel caps; log decisions for auditability and learning.

Identity & consent plumbing : Integrate identity resolution and consent signals so audience selection and channel send respect privacy, legal, and member preferences by default.

Create once, distribute everywhere : Integrate creative tools ? AEM ? CMAT ? CDP ? paid channels; automate channel-specific renditions / payloads, audience attachments, and confirmations, with monitoring / alerts for failures.

Template the campaign : Convert ~200 manual actions into guided, templatized flows with brand / legal / accessibility and audience-policy checks embedded; enable self-serve where appropriate.

Make work visible : Break the automation roadmap into tickets, playbooks, and SOPs; set up intake / triage, SLAs, and dashboards in our work / project management tooling.

Operational excellence : Document and maintain SOPs; deliver training for internal teams and agencies; run weekly automation health checks and publish a scorecard tracking manual touches, cycle time, first-pass approval (FPA), audience match / coverage, distribution latency, reuse, cost per asset / send, and incremental lift.

Be the glue : Proactively gather requirements from busy partner teams, sequence work, remove blockers, and keep day-to-day execution movingeven when org lines are fuzzy.

Deliver measurable impact : Contribute to team targets such as 4060% fewer manual touches, 2540% faster time-to-market, 8090% CMAT first-pass success, and improved audience quality (e.g., +X% match rate, ?Y% audience leakage)with clear before / after data.

What You'll Bring...

Automation builder, not just operator : Hands-on experience turning creative, audience, or campaign processes into automated, templatized workflows with measurable gains in speed, quality, cost, and audience performance.

AEM & DAM fluency : Skill configuring AEM (or comparable DAM) for automationmetadata / rights models, smart collections, foldering / versioning, permissionsand connecting AEM to upstream tools and downstream channels.

Preprocessing chops : Practical experience setting up batch image / video pipelines (templating, resizing, retouching, variant generation, alt-text suggestions) and integrating them into approval flows.

Audience & data savvy : Familiarity with CDPs and audience tooling (e.g., eligibility rules, suppressions, dedupe, identity resolution, consent, frequency capping) and how segments attach to campaigns and channels.

Systems integration mindset : Comfort working with APIs / webhooks and mapping data contracts between work management, DAM (AEM), CDP, CMAT, and channel platforms to achieve create-once, distribute-everywhere.

Campaign execution savvy : You don't need to be a designeryou understand campaign management and how assets and audiences move from brief to in-market across paid channels.

Analytical storytelling : Define and instrument KPIs (manual touches, cycle time, FPA / defects, reuse, audience match rate / coverage, distribution latency, cost / asset / send, incremental lift) and convert insights into backlog / prioritization.

Influence & soft skills : A solution-oriented self-starter who can work through ambiguity, collaborate across very different personalities, communicate technical topics to non-technical partners, and stay coachable while raising the bar.

Responsible AI sensibility : Familiarity with pragmatic GenAI assist (e.g., copy / alt-text suggestions, variant ideas, look-alike hints) with appropriate governance for brand safety, ethics, accessibility, and privacy.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage

Financial benefits include 401(k), stock purchase and company-paid life insurance

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https : / / one.walmart.com / notices.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart (https : / / bit.ly / 3iOOb1J).

The annual salary range for this position is $80,000.00-$155,000.00. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications :

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications :

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Customer experience or related field in a retail environment, Master's degree in Business Administration or related area, Packaging experience in a retail environment.

Primary Location : 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when