Digital Marketing & Social Media Specialist

The candidate will run several social media accounts with the following responsibilities :

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• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Experience in podcasting, video editing, graphic design, and ad management
• Extensive experience with Tik Tok, Instagram, as well as Canva
• Cap cut, Sprout, and Later.com experience a PLUS
• Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data / metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• REQUIREMENTS / SKILLS
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge (Tik Tok, Instagram)
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• A PLUS if you do content creation on your own
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

Job Types : Full-time, Contract

Pay : $22.00 - $28.00 per hour

Benefits :

Education :

Experience :

Willingness to travel :

Work Location : In person