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Paid Media & YouTube Advertising Specialist Job at GrowthAssistant in Richmond
MediabistroRichmond, VA, United States1 day ago
Job type
- Full-time
Job descriptionExecute and optimize YouTube Ads campaigns (TrueView, Shorts, In-Stream, Discovery, Performance Max with YouTube inventory, etc.) within client-provided guidelines Monitor campaign analytics (view rate, CTR, CPV, RoAS, conversions) and make data-informed adjustments with client direction Build and manage campaign structures, including ad groups, audience targeting, UTM setup, code creation, and QA Maintain templated dashboards and reports to track YouTube campaign performance Conduct competitor and industry research using YouTube Ads Library, Google Trends, and other tools Organize and upload insights to trackers / reports based on competitor content, targeting, and performance trends Track and monitor consumer engagement and experience across relevant competitor channels Support marketing operations with data entry, asset management, and ad creative uploads as needed 2+ years of experience managing YouTube Ads campaigns (campaign setup, optimization, and reporting) Strong understanding of video ad formats, placements, targeting, and bidding strategies specific to YouTube Experience with Google Ads Manager and Google Analytics (or similar tools like Ignite, Amplitude, etc.) Proficiency in G Suite (especially Google Sheets / Excel for performance reporting) Prior experience conducting and presenting competitor research Highly detail-oriented, organized, and comfortable managing multiple campaigns simultaneously Comfortable working independently with ongoing client oversight Recent graveyard shift experience and amenable to U.S. business hours Google Ads Certification (YouTube-specific modules highly preferred) 1+ years of additional platform experience (Meta, TikTok, or Display ads) Familiarity with Google Data Studio (Looker Studio) or similar reporting tools Experience with project management tools (Airtable, Notion, Asana, ClickUp, etc.) Background in health, beauty, or consumer lifestyle industries Provide performance insights and trend analysis (client will train) Run A / B tests and track results Share optimization recommendations and best practices for paid channels
Overview
GrowthAssistant is looking for a Paid Media & YouTube Advertising Specialist to join our team and support a US-based client in the health and wellness industry. You will help execute and monitor paid search campaigns, manage performance reporting, and provide ongoing competitor insights. This role is ideal for someone experienced in social ad buying who enjoys digging into data and research to support growth marketing goals.
Benefits
- Work From Home
- Attendance, Performance, and Referral Bonuses
- Paid Holidays and Time Offs
- Health Insurance Card
Core Tasks
Must-haves
Nice-to-haves
Growth Into
Note : This description retains the core responsibilities and qualifications for the role and omits non-essential application form questions to focus on job-related content.
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Paid Media Specialist • Richmond, VA, United States
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