Sr Coordinator, CRM

Job Description

Job Description

COMPANY OVERVIEW

Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a Sr Coordinator, CRM to come join our New York based headquarters.

POSITION OVERVIEW

We are seeking a Sr Coordinator, CRM to support multi-channel retention efforts. This individual will report to the Sr Director of Performance Marketing and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in Email and SMS Marketing.

PRIMARY RESPONSIBILITIES

• Support daily operations of the CRM program, including but not limited to developing CRM marketing briefs, QA of all Email / SMS campaigns, and analysis and optimization of key business metrics within retention channels
• Build content daily within Klaviyo and Attentive, as provided by the creative team, making shifts based on learnings and / or business trends.
• Report weekly on program performance, including identifying top and bottom performing content, list growth and health, overall program trends.
• Continuously optimize segmentation strategy to elevate the customer experience, and maintain optimal engagement and deliverability
• Optimize sign-up units to maximize capture rate and customer acquisition
• Maintain triggered flows based on promotional calendar and seasonality
• Assist in the development, execution, and evaluation of A / B testing across channels to develop best practices playbook
• Continuously monitor and report on the competitive landscape with a focus on the retention marketing and CRM space
• Work with the paid team to align retention content and messaging across channels

QUALIFICATIONS, SKILLS, & EXPERIENCE

Salary Range : $80,000 - $90,000 annually

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