Marketing Business Analyst

Malin Marketing Analyst Position

For over 50 years, Malin, a Raymond Company, has been a leader in providing turnkey material handling and intralogistics solutions to many of the world's most recognized companies. Our mission has been to help customers improve their supply chain and operating efficiency by providing superior, cost-effective intralogistics solutions that maximize existing space, reduce labor costs, and increase overall productivity. Malin is one of the largest U.S. Solutions & Support Centers for The Raymond Corporation, who is a member of the Toyota Industries family of companies.

Malin is seeking a Marketing Analyst to support customer acquisition, retention, and revenue growth through advanced marketing analytics. This role will focus on market and customer analysis, segmentation, cross-sell and upsell opportunities, and lifecycle-based retention strategies. The ideal candidate will translate complex data into actionable insights that increase marketing effectiveness, customer value, and revenue expansion.

Essential Job Duties and Responsibilities:

Market Analysis & Insights

• Conduct market analysis, including market identification, sizing, and trend analysis, leveraging various data sets and tools to evaluate potential opportunities. Provide regular updates. Perform ongoing competitive analysis to inform go-to-market strategies. Build process for frequently communicating key findings and recommendations.
• Analyze sales performance data to identify trends, opportunities, and areas for improvement for both new business development and existing account management.

Customer Identification & Segmentation

• Collaborate with sales and marketing teams to define ideal customer profiles (ICPs) and account prioritization.
• Identify high-value B2B prospects, customers and accounts using relevant data (e.g., transactional, firmographic).
• Collaborating with the data team, develop, maintain, and analyze customer segmentations, including RFM (Recency, Frequency, Monetary), to support targeted marketing strategies.

Customer Expansion Analytics

• Analyze product usage, purchase patterns, and account behavior to identify cross-sell and upsell opportunities. Build data-driven recommendations for next-best-product or next-best-offer strategies.
• Support account-based marketing (ABM) initiatives with insights on expansion potential within existing accounts

Retention & Lifecycle Marketing

• Monitor customer lifecycle performance and retention metrics across segments and cohorts.
• Identify churn risks and drivers and provide insights to inform proactive retention campaigns.
• Measure the effectiveness of retention and reactivation programs.
• Collect and monitor key customer experience metrics (e.g., NPS, customer satisfaction) and report findings to guide continuous improvement across touchpoints.

Marketing Performance & Insights

• Collect, analyze, and interpret data from multiple sources (CRM, digital, web analytics, social media, emails, etc.), giving strategic insights and recommendations on a regular cadence. Measure and report on the effectiveness of marketing campaigns, recommending optimizations.
• Collaborating with the marketing team and vendor partners, develop, implement, monitor and improve consistent A/B testing to optimize messaging, offers, targeting, and channel.
• Develop dashboards and reports that track high-impact KPIs. Consistently monitor these KPIs, giving data-driven recommendations.
• Translate analytical findings into clear recommendations for marketing, sales, and leadership stakeholders.

Data & Tools

• Work with existing tech stack, including CRM, marketing automation, and data platforms, to ensure data accuracy, usability, and compliance. Make recommendations on additional tools.
• Partner with BI team to improve data models, reporting, and attribution. Work with data team to develop dashboards and reports that integrate sales and marketing KPIs for leadership visibility.
• Support forecasting, pipeline analysis, and revenue projections with accurate data analysis.

Executive Reporting & Visualization

• Prepare clear, compelling reports, presentations, and visual aids (e.g., charts, graphs) that effectively convey key insights and recommendations to executive management and leadership.
• Other duties and projects as assigned

Education and Experience:

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• 2-5+ years of work experience in B2B marketing analytics, customer analytics, or business intelligence.
• Strong experience with market identification and analytics, assessing key market trends, and conducting competitive analysis.
• Solid experience with customer segmentation and RFM analysis. Experience with predictive modeling preferred.
• Proven ability to analyze cross-sell, upsell, and retention opportunities.
• Comfortable with A/B testing, attribution, and web analytics.
• Advanced proficiency with tools such as Microsoft Excel, SQL, Google Analytics (GA4), SEO tools, and data visualization platforms (Power BI). Familiarity with Microsoft Office Suite. Experience with CRMs and marketing automation tools helpful.
• Ability to design data collection methods (surveys, interviews) to gather customer insights.
• Highly analytical; attention to detail with high accuracy level.
• Strong critical thinking skills to assess the "why's" behind the data and delve into root causes.
• Passion for data and proficient with handling large sets of data across various platforms and tools.
• Excellent communication skills with the ability to present complex data in a simplified form to stakeholders.
• Knowledge of statistical methods and advanced analytics techniques.

Working Environment and Physical Demands:

Reaching, talking, hearing, repetitive motion;

Sedentary work: Exerting up to 25 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work sitting frequently.