Fuels Area Manager

Fuels Marketing Area Manager

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.

Territory : Maryland (Baltimore, Southern MD, Central & Western MD)

Are you passionate about helping independent business owners succeed in the fuels and c-store industry? We’re looking for a Fuels Marketing Area Manager to support 40–50 locations across Maryland—ranging from Baltimore and Southern MD to Central and Western parts of the state.

In this field-based role, you’ll be the face of The Wills Group, working closely with dealers and operators to drive fuel volume, elevate site image, and improve the customer experience. You'll use your industry knowledge and strong relationship-building skills to help operators grow their fuel, c-store, and auto bay businesses.

What You’ll Do :

Manage a portfolio of open dealers, lessee dealers, and management fee operators.

Grow fuel volume and drive profitability across your assigned territory.

Build trusted, long-term relationships with operators—providing ongoing support, guidance, and resources.

Collaborate cross-functionally to resolve site issues and drive improvement in image and performance.

Stay on top of financial metrics, territory P&L, and routine capital planning.

Support operational excellence by ensuring compliance with Shell brand standards (targeting 95–97% inspection scores).

Maintain a strong pipeline of qualified retailers—aiming for zero closed stores.

What You Bring :

Fuels and c-store experience is a must.

2–5 years in retail operations, wholesale fuel, or account / territory management.

Experience supporting or working with independent business owners.

Comfortable analyzing P&Ls and making territory-based business decisions.

Bachelor’s degree (or 9+ years of equivalent progressive experience).

Strong communicator with a collaborative mindset and customer-first approach.

Proficiency in Microsoft Office; Power BI a plus.

Valid driver's license and ability to travel regularly throughout Maryland.

Why This Role Stands Out :

High-impact, relationship-driven position with room to grow.

Freedom and flexibility in managing your schedule.

Vehicle reimbursement program for field travel.

Supportive, mission-driven team committed to excellence.

ADA Compliance

The Wills Group is committed to providing equal employment opportunities and fostering an inclusive workplace for individuals with disabilities. In compliance with the Americans with Disabilities Act (ADA), we ensure that all qualified individuals are given the necessary accommodations to perform the essential functions of their roles.

We encourage open communication and collaboration to identify and implement reasonable accommodations that support the success of our employees while maintaining operational excellence. Reasonable accommodations can be discussed during the hiring process.

Why You Should Join Wills Group

As a thriving, family-owned, $1.5 billion company headquartered in scenic La Plata, Maryland (a 45-minute commute from Washington, DC), we take pride in our strong presence across the Mid-Atlantic region. Featuring nearly 300 retail locations of our family of brands including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels, we are shaping the future of convenience retailing, fuels marketing, and commercial real estate.

Since 1926, our work-hard, play-hard mentality propels us to serve the communities that have supported us throughout the years. Keeping lives in motion is more than our mission—it's our way of life! We're dedicated to empowering individuals to embrace new possibilities and chart their own paths to success. Discover the fulfillment of working alongside passionate professionals, where your ideas are valued, and your potential is nurtured. Become part of something bigger when you join the Wills Group!

Benefits and Perks

Embark on a rewarding journey where your growth, future, and well-being take center stage! As a certified Great Place to Work™, the Wills Group understands today's professionals desire meaningful careers with a culture that's as authentic as possible. We pride ourselves in fostering an environment that supports your overall development.

Look forward to joining a company that celebrates your wins whether big or small. You can count on us to provide industry-leading total rewards packages that include a range of benefits and perks that contribute to your overall well-being :

Financial Well-being : Employer 401(k) match (currently at 7%), health savings plan, and financial planning.

Physical Well-being : Comprehensive health, vision, and dental plans tailored to meet the needs of our people and their families, even their pets!

Paid Time Off : Vacation, sick, personal, community engagement, and parental leave for new parents.

Work / Life Balance : Hybrid and flexible work environment, Employee Assistance Program, travel assistance, family life planning.

Exclusive Discounts : Enjoy discounts on theme parks, Broadway shows, concerts, travel, shopping, dining, and wellness services.

Education and Development Opportunities : 100% tuition reimbursement to support our team’s education goals, robust development programs, and certificate program assistance (up to 100% employer-paid).

Competitive Salary : Competitive pay matched to DC Metro area.

Wills Group does not accept unsolicited resumes from recruiters or employment agencies in response to the Wills Group careers page or a Wills Group social media post. Wills Group will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited resumes. Wills Group explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Wills Group.

Wills Group is an equal opportunity employer. Wills Group does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

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