Marketing Content Implementation Lead - AEM (Hybrid)

The Marketing Content Implementation Lead will support Citi's digital marketing automation and personalization efforts leveraging Adobe Experience Manager (AEM) to engage with new and existing customers / clients. By implementing AEM, the specialist will support the execution of marketing plans through ideation, authoring, demonstration and reporting / analysis, as needed. The specialist will support the implementation of dynamic marketing content across multiple platforms, including meticulous focus on controls and required approvals to ensure flawless execution. As Implementation lead, a strong understanding of how to design A / B and multivariate Marketing tests, preferably using an automated testing tool (e.g., Adobe Target) is required. This role will partner closely with colleagues within the Marketing / IT / Digital organization.

Responsibilities :

• Coordinate with cross-functional teams like marketers, designers, developers, copywriters and business leads to define, plan, and author consumer-centric digital experiences & campaigns in AEM.
• Operate in AEM daily to create content fragments, apply meta-data and support authors in building marketing assets via online channels, email and offline channels.
• Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements.
• Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement.
• Work closely with marketing and design / creative leads to plan, design and launch A / B and multivariate marketing tests using automated testing tool.
• Define campaign workflows, including validation rules, triggers, alerts, and automated responses.
• Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.
• Own day-to-day project management, providing thought leadership and impactful recommendations on strategies to deploy AEM; independently create and maintain project schedules.
• Lead discussions with business stakeholders to define requirements, map processes, plan, stand up pilots and launch.
• Develop deep trust-based advisor relationships with key stakeholders and ensure high rating on 'customer satisfaction' inquiries.
• Scope problems, identify major issues and actionable opportunities, help design solutions, and quantify potential impact.

Qualifications :

Additional qualifications :

Education :

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group : Marketing

Job Family :

Marketing Program Management

Time Type : Full time

Primary Location :

Wilmington Delaware United States

Primary Location Full Time Salary Range :

$114,720.00 - $172,080.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date :

Dec 11, 2024

Citi is an equal opportunity and affirmative action employer.

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