Student Worker- Inkblot Social Media Manager (Reno)

Social Media Coordinator

As a Social Media Coordinator with Inkblot Marketing, you will play a key role in bringing the student voice to life across ASUN and Center for Student Engagement platforms. This position is ideal for a motivated, creative student who thrives in a fast-paced, collaborative environment and wants hands-on experience in digital storytelling, branding, and student outreach. You'll be responsible for managing and scheduling content across platforms like Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube; developing engaging campaigns; promoting ASUN events; and creating accessible and inclusive content. You'll work closely with the Content Manager, Inkblot Director, and ASUN's Director of Public Relations to align messaging, maintain a content calendar, and report on analytics and engagement. This role is a unique opportunity to build your creative and professional skill set while making a tangible impact on student engagement at the University of Nevada, Reno.

Responsibilities

• Attend weekly staff meetings
• Have close communication with the Content Manager and Inkblot Director
• Set up weekly meetings with the ASUN Director of PR
• Manage social media accounts
• Promote events promptly
• Develop captions for social media
• Compose alternative text for all content on all platforms
• Write and edit copy for social media channels
• Schedule social media posts and campaigns across multiple platforms such as Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube
• Develop Text Message Content
• Attend events to capture content to post on stories
• Maintain content calendar
• Cultivate a strategy for integrating holidays celebrated by our student body in communication with the Director of Public Relations and Content Manager
• Figure out best practice for student outreach
• Compile a monthly engagement report for social media postings, channels, and texts and report it to the Content Manager
• Work with content manager to present social media analytics to the Director
• Work with Content Manager to write news posts on PackLife for CSE and ASUN
• Meet with Directors and ASUN PR Rep as needed to develop strategy
• Set social media goals
• Manage Linktree
• Other duties as assigned

Required Qualifications

Preferred Qualifications

Schedule : 15 hours per week

Compensation : Student Employee Level 1