Job Inputs :
- Follow-up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects
- Be responsible for educating and developing prospects leading to hand-off to sales teams
- Leverage target prospects lists and penetrate key accounts
- Engage in various means of cold outreach into prospects generated by variety of sources including phone, email, marketing, and specific piece of content
- Identify key players, researching and obtaining business requirements, and communicating our value proposition to begin sales cycle
- Profile strategic accounts identifying key individuals, researching and obtaining business requirements and presenting solutions to start the sales cycle
- Set appointments for sales team when a lead reaches a qualified stage
- Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep
- Drive attendance for webinars and live seminars, set meetings for conferences
- Collaborate with sales and marketing team members on strategic sales approach
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM application
- Perform all other duties and special projects as assigned.
Education and / or Training :
Bachelor’s degree preferredExperience with CRM applications preferredAdditional education, certifications, or other distinctions are a plusProficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint, Project, Visio, SharePoint etc.)Relevant Work Experience :
Demonstrated success in prospecting preferredExperience collecting and analyzing raw data to identify trends, patterns, anomalies, and other helpful information.Awareness of trends in the fleet industry as well as new products, services, and technologiesPlanning / Organizing / Managerial Knowledge :
Extremely self-motivated with a diligent work ethicHigh level of integrity and strong commitment to successExcellent time management skills, with a proven ability to meet deadlinesAbility to prioritize tasksAbility to function well in a high-paced work environmentUnderstands the key business drivers; uses this knowledge in own work.Expands fundamental knowledge in own function and broadens skills.Communicating & Influencing Skills :
Exceptional verbal and written communication skillsExcellent listening skillsStrong research and presentation skillsStrong interpersonal and customer service skillsPositive and energetic phone presenceAbility to summarize and explain information to othersAbility to work independently as well as part of a teamAbility to understanding client needs and offer solutions to supportOutputs :
Nurturing and handing off warm leads to the District Sales Managers, which results in business gained.Identifying new opportunities with prospects through various forms of cold outreach and having an introductory discovery meeting with DSM and potential clientUtilizing guidelines to disqualify leads that fall outside of ARI’s target scopeMaintaining the internal CRM, properly documenting eventsProviding mentorship to other, more junior, Sales Development Reps#LI-MG1
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